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SRAM commercials – The Collection
Posted: michaelJuly 30, 2010
The link below is to the complete collection of the “I Chose SRAM” road commercials, which ran consistently throughout the 2010 Tour de France in the U.S. on the VERSUS channel and continue to run on a number of cycling sites globally.
The message is simple, these athletes “Chose SRAM,” and messengers included Andy Schleck, Lance Armstrong, Levi Leipheimer, and Fabian Cancellara. The ads were shot during the Sea Otter Classic, the SRAM Tour of the Gila, and The Amgen Tour of California. And while we utilized many ProTour …
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Chris Horner talks about Team RadioShack, the Tour, the UCI, and getting up really early…
Posted: michaelJuly 29, 2010
Chris Horner chats with theroaddiaries.com after his return from the 2010 Tour de France – see the interview at bottom of pageTeam RadioShack’s Chris Horner delivered another incredible effort at this year’s Tour de France in support of team leader Lance Armstrong. Bad luck ultimately limited Lance’s chances for the overall and Horner’s task quickly became maintaining the team’s standings in the Team Classification and helping his team leader search for stage wins. Despite only riding for himself on two stages, he ended up 10th overall in the general classification, surprising …
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Alberto Contador Takes Tour de France Victory On SRAM RED LTE
Posted: tjmaloney55July 25, 2010
Andy Schleck Tour Runner-Up and Best Young Rider On SRAM RED LTE
2010 Tour de France Sunday 25 July
Stage 20: Longjumeau Paris Champs-Élysées 102.5 km
Alberto Contador took Spain’s 13th victory in 97 editions of the Tour de France when he clinched up his third win on Sunday after wins in 2007 and 2009. Post race, Contador said “It is a Tour in which I had a lot of pressure, especially physically as I was not at my best level. It took a lot of confidence to face difficult situations. For example, everyone said … -
Contador & Schleck battle in Bordeaux TT
Posted: tjmaloney55July 24, 2010
SRAM RED equipped Cancellara Takes Tour Time Test Win on SRAM RED and SRAM’s 1090 R2C aero levers
2010 Tour de France Saturday 24 July
Stage 19: Bordeaux Pauillac Individual Time Trial 52kmOn a warm and windy day in Bordeaux, SRAM RED equipped World Champion Fabian Cancellara powered home the winner in the flat and fast 51km individual time trial from Bordeaux to Paulliac. Cancellara bookended his 2010 Tour by taking the second time test of the race after his prologue win in Rotterdam July 3rd. Fastest at the intermediate tme check after 36.2km, …
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SRAM RED LTE equipped Schleck and Contador ready for Tour TT duel in Bordeaux
Posted: tjmaloney55July 23, 2010
2010 Tour de France Fri 23 July
Stage 18: Salies-de-Béarn Bordeaux 198kmThe 198km 18th stage of the 2010 Tour de France, a dead flat sprinters stage from Salies-de-Bearn to Bordeaux had 171 riders in the race With two intermediate sprints, after 29.5km in Castelnau and Hostens after 47.5km in Hostens. The temperatures were mild with no recurrence of the terrible heat in the last week. After 11km mark, the break of the day beat feet off the front with escape in what was a fast start to the stage, broke free. The …
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Faustino Munoz – SRAM’s Bar Tape ‘Campeon’
Posted: jasonJuly 23, 2010
Astana Chief Mechanic and Contador Personal Tech Faustino Munoz.
4 minutes 30 secs to bar tape perfection and that 9 times in a row! Watching Astana chief mechanic Faustino Munoz wrap bar tape is like attending a theatre performance. Its impreesive to watch as ‘Fausto’ motors through 9 bikes in a row. Amazingly each one taking 4.30 mins, is perfectly finished. Faustino is a legend in the Pro scene and as Alberto Contador’s personal mechanic he is enjoying great success. Check out the video and the pics, Im sure you can learn something here (just dont blink!).
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Schleck and Contador mano-a-mano on the Tourmalet
Posted: tjmaloney55July 22, 2010
SRAM RED LTE equipped Andy Schleck Takes Stage Win, SRAM RED LTE equipped Alberto Contador Sews Up Tour Maillot Jaune
2010 Tour de France Thursday 22 July
Stage 17: Pau Col du Tourmalet 174kmOn the fog shrouded summit of the Col du Tourmalet, SRAM RED LTE equipped Andy Schleck took his second stage win of the 2010 Tour de France, but the lanky Saxo Bank rider couldn’t crack Maillot Jaune Alberto Contador, who finished second on the day. Schleck said post-stage “I’m satisfied with the stage win but I also wanted to …
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Armstrong and Horner On The Attack Across Pyreenees
Posted: tjmaloney55July 21, 2010
Astana’s SRAM RED equipped Contador Maintains Maillot Jaune at Tour de France
2010 Tour de France Tuesday 20 July
Stage 16: Bagnères-de-Luchon Pau 199.5 kmAfter a tough day out front, Radio Shack’s SRAM RED LTE equipped Lance Armstrong admitted “It was a tough day. I paid for it at the end. I warmed up a little bit before the race and it went right at kilometre zero. 200km at the front took it out of me. I had a no sprint at the end. But I tried.” Armstrong finished 6th in Pau, in a …
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Mechanical Evolution – Nick Legan goes from shop to Shack
Posted: michaelJuly 20, 2010
RadioShack mechanic Nick Legan talks about his journey from his local shop to wrenching with Team RadioShack at the TourPrior to the official Tour start I spent some time with RadioShack team mechanic Nicholas ‘Nick’ Legan, who will work on many of the most visible road bikes in the world as a RadioShack team mechanic at the 2010 Tour de France.
Legan’s career began as a local shop mechanic and part time racer in 2004. He took advantage of an opportunity to wrench for Team HealthNet in 2005, and then leapt to CSC, followed …
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Contador Takes Over Maillot Jaune
Posted: tjmaloney55July 19, 2010
Schleck Just :39” Out Of Race Lead, Promises To Go On The Attack
2010 Tour de France Tuesday 20 July
Stage 15: Pamiers Bagnères-de-Luchon 187.5 kmSRAM RED Limited Tour Edition (LTE) equipped Alberto Contador (Astana) will wear the Maillot Jaune on Stage 16 as the two time Tour winner took the race lead today in Bagnères-de-Luchon. Post-race, Contadoe told French TV “At this moment it’s a really good situation for me, but 30 seconds more or 30 seconds less could change things a bit. It’s always good to be ahead in the general classification.
“I …
AG2R
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