• One Two Three Four for Sagan

    After today's stage four sprint into Clovis, CA, the incredibly impressive Peter Sagan (Liquigas-Cannondale) now has... Read more.

  • Jonathan Brownlee's Boardman bike: ITU Triathlon San Diego

    In his first race of the season Jonathan Brownlee gave SRAM Red 2012 it's first ever victory in the ITU world Championship Series at race 2 in San Diego, California. Let's have a look at his winning machine. Jonathan Brownlee looking forward to jumping... Read more.

  • Behind the Scenes with SRAM - Amgen Tour of California Stage One

    Some quick shots behind the scenes, behind the stage, from today's stage one Amgen Tour of California. SRAM RED-2012 equipped Peter Sagan (Liquigas-Cannondale) took... Read more.

  • 2012: The Spring of SRAM - Winning is a habit*

    In February SRAM globally introduced SRAM RED-2012. One highly publicized fact about the new groupset is that we took everything we knew from original SRAM RED, and then we literally started over. Loaded with innovation and invention,  SRAM’s top-end groupset... Read more.

  • SRAM RED-2012 Tech videos

    SRAM product, engineering and technical document teams have developed a series of technical videos to help you set-up perfectly your new SRAM RED-2012 groupset. The set-up of the SRAM RED-2012 groupset has its particularities compared to previous SRAM road groupsets.... Read more.

  • New SRAM Neutral Race Support Car Wrap in Time-lapse - check this out!

    The SRAM Neutral Race Support (NRS) cars have once again taken to the road, but only after the all new custom graphics have been applied to each of eight beautiful Volvo XC-70’s. These rolling bike shops will provide neutral service... Read more.