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      • Exclusive Pics - Cancellara's New Specialized TT Bike!
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      • Norman Stadler's New Scott Plasma - First Pics
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      • Lance's LIVESTRONG Trek Madone First Pictures
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      • SRAM moves on...
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      • “Choose to Win” Poster give-away!
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      Flickr Photos
      Lance Armstrong 2009 Tour Livestrong bike two of four (?)One of Lance\'s four (?) Livestrong bikes for 2009 Tourcancellara\'s brand new Specialized S-Works TT bike - custom paintSpecialized TT bike front profile...fastAstana team truck inside
      Agritubel team truck insidemilram team truck insideAlberto Contadors custom white bikeContador chatsContador picks up his TT bike
      Alberto Contador\'s white bikeBen Coates with Lance bike number two???Yellow parts for man in yellow?Ben Coates with new Lance bike bagBruyneel hops off
      cutting it closeTeam Astana mechanics scrambleTeam Astana bus moving inTeam Astana  bus making the tight turnTeam Astana bus continues into tight quarters
      SRAM RED takes four to the Tour
      July 1, 2009  
      Posted: michael

      The Saxo Bank team truck in Monaco

      Astana, Team Saxo Bank, Milram and Agritubel to race SRAM RED at 2009 Tour

      The 2009 edition of the Tour de France will not only feature many of cycling’s current favorites on SRAM RED, but will also include the best Tour rider ever. The lightest, most efficient, and most ergonomic gruppo will be the equipment of choice for Team Astana, Team Saxo Bank, Milram, and Agritubel.

      SRAM RED was the choice of Lance Armstrong when he returned to the sport after nearly four years out of competition. Also, Team Saxo …

       Astana       
       comments (0)
      “Choose to Win” Poster give-away!
      May 8, 2009  
      Posted: davidz

      To celebrate Lance Armstrong’s return to cycling, we have commissioned a series of limited edition posters, commemorating the key events Lance races this year. Throughout the year, we’ll be releasing limited edition, high-quality, silk-screened posters in runs of 100. If you want one, here’s how to get two:
      1.     Buy a SRAM equipped road bike at an authorized independent bicycle retailer starting May 1st 2009. Any brand bike and any SRAM group – just make sure its a SRAM equipped TT/Tri, road or cyclocross bike, bought this year dressed in Red, Force, …

       Astana       
       comments (1)
    • Lance Armstrong’s 2009 Tour de France Trek Madone frames – first look
      Posted: michael
      July 2, 2009  

      One of Lance\'s four (?) Livestrong bikes for 2009 Tour

      Could not resist showing off Lance’s new custom painted Tour de France exclusive LiveStrong bikes, soon to be completely SRAM RED equipped. Lance will also ride the Zipp Vumacrono TT bars, very cool, as they will integrate the R2C shifter right into the bar…SWEET!

      Lance Armstrong 2009 Tour Livestrong bike two of four (?)

       Astana
       comments (0)
    • Fabian Cancellara’s new Specialized S-Works TT frame
      Posted: michael
      July 2, 2009  

      cancellara\'s brand new Specialized S-Works TT bike - custom paint
      Cancellara’s brand new Specialized TT bike, being built as I type this here at the Tour start in Monaco

      Soon to be equipped with SRAM RED componentry, 54 tooth SRAM TT chainring, and SRAM’s new 1090 R2C (return to center) aero shift levers. Very cool, fast and light. it wasnt finished being built but I took a frontal shot of a comparable bike, check out the front profile this bike presents to the wind, pretty incredible. Cancellara will race this in Saturday’s opening time trial, and he …

       Athletes
       comments (0)
    • Inside the team trucks – quick shots
      Posted: michael
      July 2, 2009  

      milram team truck inside
      Milram team truck, Focus frames, now being imported into the US

      Agritubel, Astana, and Milram trucks are loaded with enough bike related product to make most shops envious. I took a few snaps from the back of the open vehicles. Average 100 sets of wheels and 30+ bikes (fully equipped frames) per truck. Everything from dremels, truing stands, air pumps, and standard tools are also inside. Its basically a highly technical bike shop in wheels. Take a look…

      Agritubel team truck inside
      Agritubel team truck – Kuota frames…

       Road
       comments (0)
    • Contador checks in…sees his custom “white” RED
      Posted: michael
      July 2, 2009  

      Contador picks up his TT bike
      2007 Tour Champion Contador lifts his new TT machine…I think he liked it

      2007 Tour Champion Alberto Contador (Team Astana) stopped by to talk with his mechanics, including wrenching legend Faustino, and check out his new custom painted Tour rigs. Contador looked over his TT bike, spun the cranks, and inspected various bits here and there, getting ready to test ride any minute.

      Also ready was his custom road machine with one-off painted “white” SRAM RED gruppo. Contador’s bike was finished this morning and SRAM staff delivered the components yesterday, direct from …

       Alberto Contador
       comments (0)
    • New bikes for Lance???
      Posted: michael
      July 2, 2009  

      Ben Coates with new Lance bike bag

      Rumors are ripe that Lance Armstrong may race four new custome painted Trek Madones. The bike raise awareness for his LiveStrong Foundation, certainly you’ve spotted his Gil a bike, Giro bike, and a few others. Well I’m not going to be the first to unveil them but I will show you a sneak peak of sorts. The bikes are transported by hand via Trek’s Ben Coates by cover of darkness and cover of platic bag. The media will certainly unveil these bikes in the days to come, but …

       Astana
       comments (0)
    • Astana arrives – bringing the bus in
      Posted: michael
      July 2, 2009  

      Team Astana bus arrives at Tour start

      Check out the time lapse shots of team Astana’s EU bus driver Valentin pulling this massive vehicle into a relatively tight position Wednesday afternoon along the Monoaco coast. He had mere inches on every side and you can see the mechanics moving bikestands, frames and other equipment out of the way. He remained super cool as everyone around was shouting instruction, he’s obviously done this hundreds of times.

      Team Astana bus continues into tight quarters
      Bus starts in…

      ”Team

       Astana
       comments (0)
    • How far we’ve come…SRAM on the road
      Posted: michael
      June 22, 2009  

      Cancellara Wins Tour de Suisse

      How far we’ve come…It probably felt just like just another weekend on the ProTour, at the Tour de Swiss, or at the other dozen or so big bike races happening around the World. All with aggressive racing and great finishes, nothing short of we all expect, and in light of it all I have chosen to reflect a little…

      We had some interesting discussions at last weeks SRAM road staff meeting about the Tour de Swiss and road racing in general. Noted was the fact that we always have taken great …

       Astana
       comments (0)
    • Escape(d) From Alcatraz Triathlon
      Posted: Alex
      June 15, 2009  

      Alcatraz from the Jailbreaker\'s helper perspective
      Under sunny skies (really), through mild breezes & a 59 degree Fahrenheit/4 knot ‘bay water current, 2000+ athletes raced the 29th annual Escape From Alcatraz Triathlon.  As a happy transplant of the SF bay area I find coming downtown and especially the Marina can be, albeit usually manageable, a crap shoot for weather conditions.  What we ended up with this weekend was a very nice surprise and perfect race conditions.

      Also making a sunny appearance here was Tri legend Michellie Jones, who resumed working with us at SRAM 3 years ago, after both …

       Alex Wassmann
       comments (0)
    • Bicycling’s Joe Lindsey gets 2010 SRAM Force(ified)
      Posted: michael
      June 12, 2009  

      Joltin\' Joe tapes his bars

      Joe Lindsey is definitely one of the good guys in the cycling world; a talented writer, strong rider, and pretty hilarious as well. We met at University Bikes in Boulder on Friday morning around 10am and spent about 90 minutes installing the 2010 SRAM Force on his Specialized Roubaix. Joe, like many of the other editors, uses the same bike for his reviews. We in the component and wheel biz like this, it gives a better and more consistent platform for editors to review our products.

      Joe and I worked as a team …

       Bike Tech
       comments (0)
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