Wow. So today we all heard it at the same time. Ricco is out. We woke up shocked and in a complete state of utter disbelief. Two years ago, when we hooked up with the Scott boys and sponsored the team, we were excited to get our stuff on the pro’s bikes. We were excited to get our stuff “ProTour proven.” We were excited to go to the Tour de France.
We’re extremely disappointed that a team that we sponsor would have athletes that act with such disregard for the rules and regulations. At SRAM, we have a zero-tolerance policy when it comes to illegal behavior in the sponsorship game. We do not take lightly the actions of those that discredit the sport. We take pride in our products and our brand’s image and want to make sure that everyone knows what we stand for. We’ll all learn more in the next 24 hours, but until then, we will stop supporting this team and its athletes.
At the end of the day, sponsors like ourselves and Scott bikes, have lost a lot in this game. We have invested thousands of dollars, hundreds of hours working on bikes, and countless numbers of spare parts to support the team. We lose the ads that we ran in the magazines, we lose the pictures that appear on our websites, and we lose the imagery that we use in our brochures. I don’t think I’ll be wearing my coveted Saunier Duval jersey anymore at my local group ride.
In the end, SRAM moves on. We’ll weather the storm and continue to support the other teams that we sponsor. To you that support us, just know that we’re committed to fair play. We’re committed to great products that make your riding experience better.