Pretty sure that’s not his choice in Denim, but Levi’s is one of the most dialed riders in the professional peloton because of his attention to detail. When he first tested our RED product, he quickly recognized the value of the reach-adjust capability designed into our Road shift and brake levers, allowing him to customize the fit of his controls exactly to his finger reach.
For a clear explanation on how to adjust the reach of your SRAM RED, SRAM Force and Rival shifters and brake levers, as well as properly adjust your chain gap for optimal rear shifting, check out this link: SRAM Road adjustments – shift & brake lever reach and chain gap adjust
Chris Van Roosbroek, Astana’s chief mechanic and professional Belgium (Belg-ish?) funny-man gets serious in setting the custom reach for Levi so shifting and braking is aces to match the topsy-turvy parcours that comes with chasing the Maglia Rosa at the Giro.