SRAM road components made their Tour de France debut in 2007 with what was then the top of the line groupset, SRAM Force. Having provided us with great results and feedback on Professional racing conditions, SRAM Force gave way to SRAM RED as the ultimate racing groupset. For 2009, SRAM Force is back on the Tour with a brand new look and features. As Agritubel rider Maxime Bouet proved in stage 3 of this year’s Tour, SRAM Force is not short of racing attributes.
So don’t miss out, look out for the new SRAM Force at the 2009 Tour de France.
Inspired by key SRAM RED technologies, the new SRAM Force groupsets breaks the 2000gr barrier with the BB30 crankset option.
Maxime at work with the media before the start of the stage