SRAM’s crew at the Tour – the inside guys

jason and schleck
A critical cog in SRAM’s Tour sponsorship and marketing team, Jason Phillips chats with Saxo Bank’s Frank Schleck

SRAM’s efforts at the 2010 Tour de France include making sure our teams are properly equipped with our latest componentry, update media on new product, and keep everyone updated on SRAM specific activities via,, facebook and twitter. So on one side we are supplying product to teams, on the other hand we are trying to tell the world all about it.

The core marketing team of Alex, Jason, Gaetan, and Michael will stay very active throughout the Tour, the four SRAM veterans have years of experience with teams, media, and what is needed to make it through the tremendous challenges of a three week Tour.

Check back here regularly for a lot of great Tech updates, bike overviews, product info, as well as the favorite behind the scenes reporting. Lot’s of great pics, some video, and words to keep you informed and hopefully give you some insight and keep the fun and fresh information rolling in.

gaetan vetois - smiles
Gaetan Vetois – the European PR pro speaks several languages and works with all of EU’s most popular road magazines and websites. Look for lots of great images from GV as he makes the rounds to SRAM’s seven teams at the Tour.

jason Phillips smiles
Jason Phillips – the former pro is our sponsor and tech liason for most of our larger European based squads. He is always in the background working with riders, mechanics, making sure it’s all good. ‘Bobby’ is a mechanic and friend to the some of the best, including Contador, Cancellara, and the Schleck brothers.

wassy smiles
Alex Wassmann – ‘Wassy’ works alongside our biggest U.S. teams and makes sure the bikes and latest componentry is performing perfectly. He has been with SRAM for too many years to count and is one of the most trusted wrenches in the world, regularly spending time with Lance’s and Levi’s bikes.

mz smiles
Michael Zellmann – on the road team from the beginning, MZ will contribute a lot to the sites, all with a sense of humor and certainly an interest in going a little deeper. The U.S. based media man will spend time on camera, behind the camera, and in the trenches with the crews from VeloNews, PEZ, Cyclingnews, and Bicycling, to name a few.

mz and james huang
MZ chats with’s James Huang about SRAM’s new Limited Tour Edition groupset – look for more on the gruppo shortly right here on TRD

Wassy at Radio Shack
Wassy gets Lance’s Trek Madone Unity bike ready for tomorrow’s training ride

jason delivers sram tour brake levers
Jason delivers SRAM’s Tour issue brake levers to Team Astana

gaetan vetois
Had to throw this photo in of Gaetan hamming it up in the team area

wassy and levi
Levi, his mechanic Glenn, and Alex compare haircuts in the Radio Shack pits

This entry was posted in AG2R, Alberto Contador, Alex Wassmann, Alexandre Vinokourov, Astana, Bike Tech, Carlos Sastre, Cervelo Test Team, Chris Horner, Gaetan Vetois, Jani Brajkovic, Jason Phillips, Lance Armstrong, Levi Leipheimer, Linus Gerdemann, Livestrong, Luke Roberts, Michael Zellmann, Neutral Race Support, Oscar Pereiro, Road, SRAM Life, Stuart O'Grady, Team RadioShack, Tour de France, Uncategorized and tagged , , , , , , , , , . Bookmark the permalink.