SRAM pulled back the curtain five years ago with the introduction of the original behind the scenes blog, theroaddiaries.com. The site has been updated with a complete redesign to deliver faster speed, convenience, and functionality. Visitors will see a complete dashboard of news and social media in real time brought to you by SRAM’s road, triathlon, and cyclocross communication team from around the world.
theroaddiaries.com homepage gets the most treatment with a large main story box that rotates every five seconds. The right column hosts that latest posts respective to road, triathlon and cyclocross. A bikes category has also been added.
Social media is simplified with an integrated media player that shares video from Vimeo® and youtube®, as well as flickr® images. The scrolling Facebook® and Twitter® feed will reveals the latest tweets from SRAM’s global crew and SRAM athletes.
The new version of theroaddiaries.com officially goes live as the 2011 Tour de France commences on July 3, five years after the original was launched.