New SRAM RED Changes Everything…

SRAM's all new RED 2012 gruppo

SRAM RED 2012 has been officially unleashed into the wild, born Feb 1, 2012, new RED represents the pinnacle of road racing technology and delivers a countless number of performance advantages to both the professional and enthusiast. New SRAM RED continues the tradition as the leader in light weight, flawless shifting, and ergonomic advantage with gorgeous aesthetic styling.

How did we improve on the world’s best mechanical gruppo? We started with everything we knew, and then literally started over. Each part was engineered with the twin goals of eliminating the superfluous while focusing on an overall synergy that translates into unmatched performance. Elegant and simple, SRAM RED perfects the riding experience through genuine innovation. SRAM RED changes everything.

6 BRAND NEW COMPONENTS: shift levers, rear derailleur, front derailleur, brake calipers, cranks, and cassette.

NEW FRONT SHIFTING TECHNOLOGY / fast / efficient / low noise / no trim

FULLY INTEGRATED POWER METER: New Quarq Technology

AMAZING NEW FINISH: Two-tone Falcon Grey / black look

SRAM RED TOTAL WEIGHT: 1739g (BB30)

See the details in the subsequent theroaddiairies.com posts…

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