Team Jelly Belly visits SRAM HQ

Team Jelly Belly made a stop in at SRAM HQ, a group shot with the SRAMMies that wanted to join in the lunchtime ride.

One of the most popular teams in the United States stopped into SRAM’s global headquarters in Chicago recently. After a Tour of the facilities and some marketing discussions, Team Jelly Belly and several SRAMees took part in a roll along Chicago’s scenic lake shore path. The SRAM RED equipped team – that comes in countless flavors – is managed by former Chicago native (and racing legend) Danny Van Haute. They were in town to participate in the Tour of Elk Grove. Thanks to the team for stopping in, as well as the rather large box of Jelly Belly Sport Beans, which was empty by the the time we’d completed the SRAM Tour.

: I don’t even know how to capture in words what’s happening here…

: J-Pow loads up on water after a hot and humid 90-minute ride along Chicago’s beautiful and scenic lake shore path.

: Brad Huff, having one of his best season’s ever, is in town with the team for the Tour of Elk Grove. Huff recently finished second at the US Criterium National Championships

: Jelly Belly’s Nic Hamilton looks super fresh sitting in SRAM’s HQ lunchroom after a shower. Here he is mentally readying himself for lunch at our local Whole Foods, also known as the SRAM cafeteria.

: J-Pow gets a sense of the complexities of sponsorship and getting all the right parts to teams and athletes.

: MZ chats it up with Jelly Belly’s Jeremy Powers, followed by Team director Danny Van Haute

: Nic Hamilton shreds it up on Chicago’s ake shore path. Speed limit is 15mph.

: Team Jelly Belly made a stop in at SRAM global headquarters. Here’s a group shot with the SRAMMies that wanted to join in the lunchtime ride. Notice everyone is looking in a different direction, there were two people taking pictures from different angles.