SRAM’s commitment to triathlon can be found in our componentry, with five complete groupsets – RED-2012, Black RED, Force, Rival and Apex – plus more aero shifting and aero brake lever options than any other manufacturer.
One of the purest measures of that commitment is our consistent improvement at the Kona Ironman World Championship spec count. The count is an annual affair where the complete range of bike and component manufacturers line up at the bike check-in and count competitor’s frames, components, wheels, power meters – and anything else they choose – for 5+ hours as athletes roll their bikes into the T1 bike transition area.
SRAM initiated the drivetrain count six years ago, just after we launched our complete groupsets, and counted 20 SRAM equipped bikes out of 1700+. Our first years were about proving the advantages of what we had to offer, and that continues with our ongoing commitment to one of the hardest sports in the world.
The 2012 count saw SRAM increase its spec in the field to over 25%, with 505 (of 1986) competitor’s choosing SRAM – amazing growth in just six short years.
What SRAM delivers are the lightest groupsets made, the world’s fastest shifting, and the most ergonomic shift and brake options for the aero athlete. Additionally, the entire SRAM RED-2012 is arguably the most aerodynamic groupset ever designed.
SRAM turned 25 this year, so a big thanks to all those athletes who have made the leap in our 25th year with 25%!