A Tribute to Bill Keith – WBR Memorial Fund Established

No collection of words can adequately define a life, nor a life lost. Thursday evening the SRAM family, as well as the incredibly broad base of people he touched in so many communities, lost a great friend in Bill Keith. He was by definition our co-worker, our faithful product manager, but only for a short time relative to his time in the cycling industry. Beyond that he was a dedicated husband to his wife Pam, a passionate athlete, a loyal training partner and great friend. Bill was a person who absolutely squeezed the most out of every single day, he was truly an incredible person. We will miss Bill and our condolences go out to his family and to all those who knew and cared about him.

Based on the request of his family, and in lieu of flowers, donations can be made in Bill’s name to World Bicycle Relief (WBR). WBR is an organization Bill cared about and the gifts will ensure that his love of cycling will create a legacy in his name in rural Africa.






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