The Brownlee Brothers Powered by SRAM WiFLI

Instead of riding the Boardman AiR/9.8, they have chosen the Boardman SL.R/9.8, which is the perfect option for climbing the toughest mountains. Their bike is fully SRAM RED and Zipp equipped.

2013 ITU Kitzbühel offers the hardest climb ever to short-distance triathletes

When we think of Kitzbühel, the first thing that comes to mind is downhill ski race with its incredibly demanding and scary descent. On July 6, and for the fifth time in the World Triathlon Series history, Kitzbühel will welcome the best World short-distance triathletes  — only this year they will have to tackle the steep terrain like never before.

Organizers have decided to add spice to the ITU Triathlon race and use their extraordinary games field, their extremely steep and famous mountains surrounding the skiing resort!

Whereas the skiers descend on the Hahnenkamm Mountain, the triathletes will have to climb the Horn Mountain, its “little sister”. For this incredibly hard bike ascent of 867 meters over 11.5km, which can reach gradients up to 22.3 percent, Alistair Brownlee, Olympic gold medalist from London, and his brother Jonathan Brownlee, London bronze medalist and current ITU World Champion, have chosen to ride SRAM WiFLi, the mid-cage rear derailleur combined with an 11-32 cassettes and a compact crankset. This set up will not only make them going faster and with more ease to the top but will also play a big role on their freshness for the run, which features another 136 meters incline on the 2.5km.

Let’s have a closer look to Alistair and Jonathan Brownlee’s climbing machines:

Probably the most cleaver innovation over the past few years, the SRAM RED mid-cage rear derailleur (WiFLi), which allows you to ride cassettes up to 32 teeth sprockets. Depending on how steep and difficult is your ride; you can combine the WiFLi rear derailleur with an 11-25, 11-26, 11-28 or 11-32 cassette.


The famous 11-32 SRAM XG-1099 cassette. The secret the ride wherever you want.

SRAM RED ExogramTM Compact crankset with 50*34 chainrings. The ultimate combination with WiFLi rear derailleur and cassette.

Zipp 202 Tubular, the most natural choice when it comes to steep climbs. They transfer every watt you put and you don’t feel them as they are very light.

SRAM RED Aerolink front brake, powerful and compact with great modulation.

SRAM RED YawTM front derailleur for fast and precise shifting even under heavy load. During the climb the Alistair and Jonathan will not be constraint

SRAM RED ErgoDynamics Shifter with it Reach AdjustTM feature. Another unique and crucial strength to this groupset: being able to adjust the reach of your lever depending on your hand size, riding style and route profile is an incredible advantage.

All year long, Alistair and Jonathan get component and material advice from Jason Phillips, SRAM European road sponsorship manager.

Jason also set up their bikes and makes sure everything runs perfectly.


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