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DoubleTap Victory in Paris!
Posted: michael July 26th
SRAM and Zipp athletes Alberto Contador (Astana) and Andy Schleck (Saxo Bank) repeat on podium at 2010 Tour de FranceThe 2010 Tour de France featured two SRAM & Zipp-equipped athletes battling for the overall until the final kilometers of the penultimate time trial in Bordeaux, a mere 24 hours from the Tour’s finale in Paris. Alberto Contador (Astana) ultimately delivered a 39-second victory over Andy Schleck (Saxo Bank) in one of the closest finishes in Tour history.
Maillot Jaune – An emotional Contador fired his traditional pistolero salute to the crowd …
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Contador Takes Over Maillot Jaune
Posted: tjmaloney55 July 19th
Schleck Just :39” Out Of Race Lead, Promises To Go On The Attack
2010 Tour de France Tuesday 20 July
Stage 15: Pamiers Bagnères-de-Luchon 187.5 kmSRAM RED Limited Tour Edition (LTE) equipped Alberto Contador (Astana) will wear the Maillot Jaune on Stage 16 as the two time Tour winner took the race lead today in Bagnères-de-Luchon. Post-race, Contadoe told French TV “At this moment it’s a really good situation for me, but 30 seconds more or 30 seconds less could change things a bit. It’s always good to be ahead in the general classification.
“I …
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SRAM’s Limited Tour Edition groupset – RED turns Yellow
Posted: michael July 2nd
SRAM’s introduces Limited Tour Edition Groupset at 2010 Tour de France – the new groupset was just launched and will be available for a limited time to consumers starting late summerEvery former and current Tour de France champion racing in the 2010 edition will be equipped with SRAM’s new Limited Tour Edition (LTE) groupset – Alberto Contador (Astana), Lance Armstrong (RadioShack), Carlos Sastre (Cervelo TT), and Oscar Pereiro (Astana – here but not racing). The collective power of the last eleven Tour winners was a critical part of the launch, the …
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SRAM’s AToC startline commercial
Posted: michael June 1st
Levi Leipheimer lines up for stage one in Nevada City, CA, as well as SRAM’s commercial shootSRAM has been filming several commercial spots over the past few months, the final shooting wrapped up here literally on the start line at the Amgen Tour of California stage one. The coordination for a start line shot like this was massive but the result is something we are quite proud of. Several versions …
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SRAM’s Seven in for ‘10 Tour de France
Posted: michael March 30th
The ASO has announced its selections for the 2010 Tour de France that includes several automatic and wild card selections. Of the 22 …
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Stybar World Champ on SRAM & Avid!
Posted: jason January 31st
Zdenek Stybar (CZE) was the fastest man when it counted on Sunday and made history for SRAM by winning the 2010 Men’s Elite World Cyclocross Championships! Stybar capped a great season, and was certainly one of the favorites leading up to the race, wrapping up the World Cup overall title just last weekend. Certainly there were no guarantees and the 24-year-old had all the motivation he needed, twice finishing second on this same stage (’08, ’09). The course would certainly challenge any componentry with ice, … -
World’s best SEE RED in 2010
Posted: michael January 19thFive years removed from SRAM’s road componentry launch (April 2006 – SRAM’s fifth year on the road), the company that changed the game continues …
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Lance Armstrong Team RadioShack team bike – first look
Posted: michael December 10th
Brand new 2010 Team RadioShack team bike SRAM RED equipped Trek Madone
The Shack can be seen on the new jersey kits, teams cars and here on the frame.
Awesome multi-color multi-dimensional paint scheme, taking the marketing and promotional ability of the bike to the next level.
SRAM RED equipped, of course. Lance chose SRAM again…. -
SRAM TECH UPDATE – setting reach adjust on Rival, Force and RED
Posted: michael November 24th
Welcome to SRAM’s Tech Updates. This will remain a regular feature on The Road Diaries (TRD), and will be in this upper right hand corner, as we expand the functionality of the TRD website.Reach Set Adjust – setting the reach adjust of the shift paddle and brake lever on your SRAM Rival, Force, and RED shift levers is quite easy. The first true reach adjust allows you to set up the levers to your particular hand size, shape, race needs, and handlebar. You can adjust both independently. There are several different adjustment distances, so …
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Fabian Cancellara TT World Champion
Posted: jason September 24th
Fabian Cancellara dominated the World Time Trial Championship today and in doing so gave SRAM its first Pro Mens World Championship victory! Cancellara finished 1min27secs in front of his Saxo Bank teamie Gustav Larsson (SWE) who was also on SRAM Red. Germany’s Tony Martin took 3rd place 2min 30secs adrift.
The warm up.
Fabians SRAM R2C TT Shifter Cockpit
Lets Go!
The Bike
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Contador wins 96th Tour on SRAM RED
Posted: michael July 26th
Astana’s Alberto Contador of Spain has won the Tour de France for a second time and achieved the first-ever Tour win for SRAM RED and 12th in Tour history for a Spanish rider. “The Tour is the hardest race in the world, but this year it was particularly difficult. That’s why I am so happy,” said Contador, after finishing the 96th Tour with 4′11″ over Andy Schleck (Saxo Bank) and 5′24″ over Astana teammate Lance Armstrong.
24-year old Andy Schleck of SRAM RED equipped Saxo Bank was not only runner up, but also …
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Andy Schleck Incredible on Ventoux, Contador will win Tour tomorrow
Posted: michael July 25th
Finishing at Ventoux, SRAM’s expect 1 -2 – 3 trio into ParisFive Of Top Six Riders On SRAM Red At Tour
After a savage battle with Andy Schleck on Mont Ventoux today, Maillot Jaune Aberto Contador of SRAM RED equipped Astana, the Spanish rider said “he was attacking without mercy, but I only had to follow him, and I was able to do it. Andy is very strong and he revealed it again today,” Contador said. The Maillot Jaune continued in an impromptu press conference …
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