SRAM’s road assistant Ben Raby sits amongst the thousands of parts ready to go out to teams and athletes – normally this space is clear and open – riders and teams expect their parts for the season right around Jan 1

Scroll to the bottom of this post to see a quick video tour of the SRAM HQ Road Room just before our large team shipments go out. Currently jammed full of boxes of components, Manager Paul Damato takes us around the small, efficient, but important space that serves as the central shipping point for all US road teams and triathletes.

Road Room Manager Paul Damato knows he’s got a lot of work ahead of him shipping out product

Raby and Damato order, receive, sort and ship SRAM componentry to all US based road teams and triathletes, they will get all this out the door in about a week

Catch of the day, levers from just one box are reeled in by Ben Raby for shipment