The link below is to the complete collection of the “I Chose SRAM” road commercials, which ran consistently throughout the 2010 Tour de France in the U.S. on the VERSUS channel and continue to run on a number of cycling sites globally.

The message is simple, these athletes “Chose SRAM,” and messengers included Andy Schleck, Lance Armstrong, Levi Leipheimer, and Fabian Cancellara. The ads were shot during the Sea Otter Classic, the SRAM Tour of the Gila, and The Amgen Tour of California. And while we utilized many ProTour athletes, we also feature plenty of Continental pro and amateurs, all of whom express the full range of SRAM’s commitment to athletes, cycling and sponsorship. We want to thank all the riders that participated, it was a lot of work but certainly a ton of fun. Twelve minutes of outtakes will be posted here soon and that will show the less serious side of almost everyone that was involved.

SRAM Commercial Collection