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The Colorful Characters of new RED

Tagged with Featured, SRAM Life, SRAM RED 2012

Behind the Scenes at the RED-2012 Launch

Tagged with Alex Wassmann, Ben Raby, Chechu Rubiera, Christoph Allwang, Featured, Gaetan Vetois, Geraldine Bergeron, Jason Phillips, Michael Zellmann, SRAM Life, SRAM RED, SRAM RED 2012, Tim Johnson

Boonen Captures Qatar

2012 start on SRAM RED rivals Boonen’s best ever The Tour of Qatar stage race was won by Omega Pharma-Quick-Step’s sprinting and classics ace Tom Boonen. Boonen’s team, who have adopted SRAM componentry for the 2012 season, controlled the race from the opening as he sprinted to wins on stage one and four. The team’s [...]

Tagged with Black RED, Featured, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SRAM Life, SRAM RED 2012, Tom Boonen

New SRAM RED PC1091R Chain – light, smooth, and easy to install

The strongest link is every link – the newest PC 1091R chain features more heavily chamfered outer plates for improved shif- ting and quieter running. Other advancements include a new inner plate finish plus chrome hardened pin construction, both for longer chain life. The hollowPin construction of SRAM‘s 10 speed PowerChain provides smooth, precise shifting [...]

Tagged with AG2R, ASTANA CYCLING TEAM, Athletes, Bike Tech, Featured, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SAXO Bank, SRAM RED 2012

New SRAM RED Cassette – engineering brilliance and near silent

Ssshhhh, the new SRAM RED Powerdome XTM is the most advanced cassette ever made. It is super light, deadly silent, and delivers an undeniable performance advantage. The eight cogs in the middle are machined from a single block of high grade tool steel, increasing stiffness while weighing even less than a titanium cassette. between each [...]

Tagged with AG2R, Astana, ASTANA CYCLING TEAM, Athletes, Bike Tech, Featured, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SRAM RED 2012

New SRAM RED Brake Calipers – powerful, light, aero, and did we say powerful?

Your brakes should not slow you down until you squeeze the levers. That is why the new SRAM RED brakeset has been created with a host of wind-cheating features to make the brake body more aerodynamic, helping you keep your speed until the moment you are ready. The new patented Aerolink arm reduces frontal area [...]

Tagged with AG2R, Astana, Bike Tech, Featured, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SAXO Bank, SRAM RED 2012

New SRAM RED Quarq Power Meter – the power of information

Now is what power should be – lighter, more accurate power meter completely integrated with the philosophy and performance of SRAM RED. Advances in technology and performance paired with unrivaled ease-of-use. The sleek new geometry reduces system weight and delivers clearance for oversized frames and aerodynamic chainrings. The only visible power component is the low [...]

Tagged with AG2R, ASTANA CYCLING TEAM, Bike Tech, Featured, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Quarq, Radio Shack, Road, SAXO Bank, SRAM RED 2012

New SRAM RED Crankset – power transfer perfection

Hollow! Innovation often comes from places you would least expect. In order to make a lighter crankset, we made it bigger. To add stiffness, we used less material. The new SRAM RED ExogramTM Crankset is completely hollow all the way to the spider. Its hidden bolt pattern makes better use of carbon fiber to further [...]

Tagged with AG2R, ASTANA CYCLING TEAM, Athletes, Bike Tech, Categories, Component group, Featured, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SAXO Bank, SRAM RED 2012

New SRAM RED Front Derailleur – no trim ever with Yaw technology!

At the front – the new SRAM RED Front Derailleur seriously changes everything. Instead of simply moving back and forth, the derailleur cage actually rotates to maintain a consistent angular relationship with the chain. We call it Yaw Technology, and it eliminates the need for shifter trim. As a result, shifts feel more direct, more [...]

Tagged with AG2R, ASTANA CYCLING TEAM, Athletes, Bike Tech, Featured, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SAXO Bank, SRAM RED 2012

New SRAM RED Rear Derailleur – precise, quiet, and incredibly light

Bringing up the rear – if you want the fastest, quietest shifting around, look no further. The new SRAM RED Rear Derailleur has been designed to deliver the performance advantage you have come to expect from SRAM. The derailleur is designed with our Exact Actuation technology for precise, efficient shifting. We have paid rapt attention [...]

Tagged with AG2R, Astana, Athletes, Bike Tech, Featured, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SAXO Bank, SRAM RED 2012