Author Archives: geraldine

Mark Cavendish the Sprint Legend!

The King of Sprints, Mark Cavendish (Omega Pharma-Quick-Step Pro cycling Team) won a 3rd stage at the Giro d’Italia and at the same time took his 100th victory! Everybody was expecting him to win today and to reach this impressive number… he crossed the finish line with class and total control far ahead of the [...]

Tagged with Brakethrough Media, Featured, Gert Steegmans, Gianluca Brambilla, Giro d'Italia, Iljo Keisse, Jérôme Pineau, Julien Vermote, Mark Cavendish, Matteo Trentin, Michal Golas, Photo: Tim De Waele, Road, Serge Pauwels, SRAM RED

Tour Insider Powered by SRAM – Timmy Duggan (Saxo-Tinkoff) Bike Profile

Saxo-Tinkoff Team rider, and current US National Road Champion, Timmy Duggan walks us through his SRAM and Zipp equipped Specialized S-Works Tarmac SL4.

Tagged with Amgen Tour of California, Featured, Michael Zellmann, Road, Saxo Bank-Tinkoff, SRAM RED, Timmy Duggan

SRAM: Up Another notch

Stuart Bowers from Cyclist UK gives us his first impressions after the SRAM 22 launch in California (USA). Here are the main quotes: “I’m disappointed, I’m disappointed that SRAM’s disc brakes are so dam good. I really didn’t want to like the road disc, but you can’t knock the performance.” … “Where function is concerned, [...]

Tagged with Featured, RED 22, SRAM Hydraulic Disc Brakes, SRAM Hydraulic Rim Brakes

Sebastian Kienle and SRAM: a powerful partnership

The Ironman 70.3 World Champion to Ride SRAM, Zipp and Quarq – Here his Scott Plasma Premium SRAM RED equipped that he will ride for the first time at Ironman 70.3 St George (Utah, USA) on Saturday 4, 2013. In his first Ironman-distance Triathlon (Challenge Roth, July 2010), Sebastian Kienle, sent a strong message to [...]

Tagged with 70.3 Ironman, Featured, Jason Phillips, Sebastien Kienle, SRAM RED, Triathlon

SRAM RED 22 HRD by Cycling Weekly

Mike Hawkins from Cycling Weekly UK gives us his first impressions after the SRAM 22 launch in California (USA). Here are the main quotes: [22] “So it’s actually a compliment that the changes are imperceptible, especially when you consider that it all feels that bit more polished than the fantastic system it supersedes with every [...]

Tagged with RED 22, Road, SRAM Hydraulic Disc Brakes, SRAM Hydraulic Rim Brakes

SRAM RED: one gruppo, three victories

Unstoppable Tony Martin Tony Martin (Omega Pharma-Quick-Step Pro Cycling) is without a doubt the time-trial master, as he confirmed yesterday by claiming the Individual-Time-Trial at the Tour de Romandie, his 5th victory of 2013. The 2012 ITT and TTT World Champion, aboard his Specialized Shiv with SRAM RED, covered the 18.7km in 21:07, 16 seconds [...]

Tagged with Ellen Van Dijk, Evelyn Stevens, Featured, Jan Frodeno, Loren Rowney, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Photo: Tim De Waele, Road, Specialized-Lululemon team, SRAM RED, Tony Martin, Triathlon

SRAM Road Hydraulic for 10-speed groupsets

Along with the introduction of our new Force 22 and RED 22 groupsets, SRAM is introducing two ten-speed compatible hydraulic brake systems, the S-700 HRD and S-700 HRR. SRAM remains fully committed  supporting ten-speed, including  SRAM RED, Force, Rival and Apex. If anyone is considering an upgrade to hydraulic for their 2×10 drive - for more stopping [...]

Tagged with Cyclocross, Featured, Road, SRAM Hydraulic Disc Brakes, SRAM Hydraulic Rim Brakes

SRAM 22 Launch Photo Gallery

Just like you, our Passion is all about riding bikes. Here is a selection of our riding experience at the SRAM 22 launch (April 2013 – California, USA).  

Tagged with Force 22, RED 22, Road, SRAM Hydraulic Disc Brakes, SRAM Hydraulic Rim Brakes

SRAM Hydraulic Road Brake systems bleed videos

SRAM product, engineering and technical document teams have developed two technical videos to help you bleed perfectly your SRAM Hydraulic Brake system: Hydraulic Road Disc Brakes (HRD) and Hydraulic Road Rim Brakes (HRR). SRAM Road Hydraulic Disc (HRD) Brake Bleed SRAM Road Hydraulic Rim (HRR) Brake Bleed

Tagged with Bike Tech, Cyclocross, Road, SRAM Hydraulic Disc Brakes, SRAM Hydraulic Rim Brakes, SRAM RED

SRAM ROAD Hydraulic Brakes

Road braking has remained in the dark ages. Sure, they’re shinier and lighter, but rudimentary. While frame and drive train development has been the stuff of modern space exploration, road braking has languished with the likes of horse shoes an buggy whips. Until now. SRAM, long a leader in hydraulic braking technology with our Avid [...]

Tagged with Cyclocross, Featured, Force 22, RED 22, Road, SRAM Hydraulic Disc Brakes, SRAM Hydraulic Rim Brakes, SRAM RED