Author Archives: michael

Tour Insider Powered by SRAM – The Importance of Lightweight

Posted on May 21, 2013 by michael

Making your bike lighter is an important step towards going faster. Listen to pros, as well as power experts, share their insight on why it makes a difference.

Tagged with Alex Wassmann, Amgen Tour of California, Bontrager, Cannondale Pro Cycling Team, Chad Haga, Featured, Gianni Meersman, Janel Holcomb, Kelly Benefits, Michael Mørkøv, Michael Zellmann, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Optum Health p/b Kelly Benefit Strategies, Peter Sagan, RED 22, Rolf Aldag, Saxo Bank-Tinkoff, Scott Zwizanski, Specialized-Lululemon team, SRAM RED, SRAM RED 2012, Team Saxo-Tinkoff, Timmy Duggan, Tom Meeusen, Zipp Bars, Zipp wheels

Amgen Tour of California – SRAM Final Photo Gallery

Posted on May 20, 2013 by michael
Tagged with Alex Wassmann, Amgen Tour of California, Athletes, Bontrager, Brakethrough Media, Butch Balazano, Cannondale Pro Cycling Team, Featured, Force 22, Jason Phillips, Jonathan Cantwell, Kelly Benefits, Michael Mørkøv, Michael Zellmann, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Optum Health p/b Kelly Benefit Strategies, Peter Sagan, RED 22, Road, Rob Eva, Saxo Bank-Tinkoff, SRAM Life, SRAM RED, SRAM RED 2012, Team Saxo-Tinkoff, Troy Hoskin

ATOC Women’s Time Trial – Powered by SRAM

Posted on May 20, 2013 by michael

SRAM once again leads the support for more women’s cycling as title sponsor of the Tour of California Women’s Time Trial Race, powered by SRAM, that took place in the midst of the Amgen Tour of California (ATOC) men’s race. For the third straight year, Olympians, World Champions, National Champions competed in what was a [...]

Tagged with Alison Powers, Alison Tetrick, Amgen Tour of California, Brakethrough Media, Evelyn Stevens, Exergy -TWENTY16, Featured, Jade Wilcoxson, Julie Dibens, Katie Compton, Kelly Benefits, Mara Abbott, Optum Health p/b Kelly Benefit Strategies, Road, Specialized-Lululemon team, SRAM RED, SRAM RED 2012, Tayler Wiles, Women's Cycling, Zipp Bars, Zipp wheels

Tour Insider Powered by SRAM – Peter Sagan Wheelie Clinic!

Posted on May 16, 2013 by michael

Cannondale Pro Cycling’s Peter Sagan teaches us all how to ride wheelies in this latest segment!

Tagged with Amgen Tour of California, Athletes, Cannondale Pro Cycling Team, Featured, Peter Sagan, Road, SRAM Life, SRAM RED

Tour Insider Powered by SRAM – New Technologies – Hydraulic Road Brakes

Posted on May 14, 2013 by michael

One of the most exciting introductions into componentry this year are the new hydraulic road brakes from SRAM. With all the innovation that has gone into frame design, wheel design, as well as drivetrain, the brake systems have remained in the dark ages, until now.

Tagged with Athletes, Bike Tech, Bikes, Cyclocross, Featured, Force 22, Michael Zellmann, RED 22, Road, SRAM Hydraulic Disc Brakes, SRAM Hydraulic Rim Brakes, SRAM LImited Tour Edition, SRAM RED

Tour Insider Powered by SRAM – SRAM Neutral Race Support

Posted on May 13, 2013 by michael

This is a video feature on SRAM’s Neutral Race Support team from the 2013 Amgen Tour of California. Each of the SRAM NRS Volvo XC-70′s is equipped with six Specialized bikes, spare Zipp wheels, tools, spare parts, pumps, and coolers, a virtual rolling service course. The techs are available to assist every team and all [...]

Tagged with Amgen Tour of California, Athletes, Butch Balzano, Featured, Neutral Race Support, Quarq, Road, SRAM Force, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, Women's Cycling, Zipp Bars, Zipp wheels

SRAM’s keepin’ busy at Amgen Tour of California

Posted on May 12, 2013 by michael

Despite a reverse of direction, now traveling north to south, SRAM has found its way back to America’s Greatest Stage Race, the Amgen Tour of California (ATOC); starting with SRAM sponsored teams and athletes, SRAM Neutral Race Support, The ATOC Women’s Time Trail Powered by SRAM, the Lifestyle Festival, SRAM Ride Experience, plus the continuing [...]

Tagged with Alison Powers, Amgen Tour of California, Athletes, Bontrager, Cannondale Pro Cycling Team, Exergy -TWENTY16, Force 22, Katie Compton, Kelly Benefits, Kristin McGrath, Michael Mørkøv, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Optum Health p/b Kelly Benefit Strategies, Peter Sagan, RED 22, Road, Saxo Bank-Tinkoff, Scott Zwizanski, Specialized-Lululemon team, SRAM Hydraulic Disc Brakes, SRAM Hydraulic Rim Brakes, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, Team Saxo-Tinkoff, Travel, United Healthcare, WiFLi technology, Women's Cycling, Zipp Bars, Zipp wheels

Mara the Monster Tamer

Posted on May 7, 2013 by michael

Mara Abbott is a climber for any occasion, the harder the better. Abbott, along with her diligent Exergy-TWENTY16 team, took control on the first stage and never diverted their attention as they held the field captive during the five days and 15,000 feet of climbing at the Silver City Tour of the Gila Powered by [...]

Tagged with Alison Powers, Andrea Dvorak, Exergy -TWENTY16, Mara Abbott, Optum Health p/b Kelly Benefit Strategies, Road, SRAM Life, SRAM RED, SRAM Tour of the Gila, Women's Cycling

SRAM Favorites Return to Gila…Powered by SRAM

Posted on May 1, 2013 by michael

Known for her climbing skills and race savvy, Exergy-TWENTY16′s Mara Abbott will look to don the leader’s red jersey once again. Silver City, NM, is an isolated town in the Pinos Altos mountain range that hosts one of most formidable stage races in America, The Silver City Tour of the Gila Powered by SRAM. The [...]

Tagged with Athletes, Bontrager-LIVESTRONG, Exergy -TWENTY16, Jade Wilcoxson, Jelly Belly, Kelly Benefits, Kristin McGrath, Mara Abbott, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, SRAM Tour of the Gila, Travel, Trek Livestrong U-23, United Healthcare, Women's Cycling, Zipp Bars, Zipp wheels

Ronde Van Vlaanderen – SRAM’s Gallery of Suffering

Posted on April 1, 2013 by michael

A look back at the Ronde photo gallery.

Tagged with Athletes, Brakethrough Media, Cannondale Pro Cycling Team, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Peter Sagan, Road, Ronde van Vlaanderen, Saxo Bank-Tinkoff, SRAM Life, SRAM RED, SRAM RED 2012, Sylvain Chavanel, Ted King, Tom Boonen, Zipp Bars, Zipp wheels