Athletes

Mark Cavendish the Sprint Legend!

The King of Sprints, Mark Cavendish (Omega Pharma-Quick-Step Pro cycling Team) won a 3rd stage at the Giro d’Italia and at the same time took his 100th victory! Everybody was expecting him to win today and to reach this impressive number… he crossed the finish line with class and total control far ahead of the [...]

Tagged with Brakethrough Media, Featured, Gert Steegmans, Gianluca Brambilla, Giro d'Italia, Iljo Keisse, Jérôme Pineau, Julien Vermote, Mark Cavendish, Matteo Trentin, Michal Golas, Photo: Tim De Waele, Road, Serge Pauwels, SRAM RED

Tour Insider Powered by SRAM – Peter Sagan Wheelie Clinic!

Cannondale Pro Cycling’s Peter Sagan teaches us all how to ride wheelies in this latest segment!

Tagged with Amgen Tour of California, Athletes, Cannondale Pro Cycling Team, Featured, Peter Sagan, Road, SRAM Life, SRAM RED

Tour Insider Powered by SRAM – Timmy Duggan (Saxo-Tinkoff) Bike Profile

Saxo-Tinkoff Team rider, and current US National Road Champion, Timmy Duggan walks us through his SRAM and Zipp equipped Specialized S-Works Tarmac SL4.

Tagged with Amgen Tour of California, Featured, Michael Zellmann, Road, Saxo Bank-Tinkoff, SRAM RED, Timmy Duggan

Tour Insider Powered by SRAM – New Technologies – Hydraulic Road Brakes

One of the most exciting introductions into componentry this year are the new hydraulic road brakes from SRAM. With all the innovation that has gone into frame design, wheel design, as well as drivetrain, the brake systems have remained in the dark ages, until now.

Tagged with Athletes, Bike Tech, Bikes, Cyclocross, Featured, Force 22, Michael Zellmann, RED 22, Road, SRAM Hydraulic Disc Brakes, SRAM Hydraulic Rim Brakes, SRAM LImited Tour Edition, SRAM RED

Tour Insider Powered by SRAM – SRAM Neutral Race Support

This is a video feature on SRAM’s Neutral Race Support team from the 2013 Amgen Tour of California. Each of the SRAM NRS Volvo XC-70′s is equipped with six Specialized bikes, spare Zipp wheels, tools, spare parts, pumps, and coolers, a virtual rolling service course. The techs are available to assist every team and all [...]

Tagged with Amgen Tour of California, Athletes, Butch Balzano, Featured, Neutral Race Support, Quarq, Road, SRAM Force, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, Women's Cycling, Zipp Bars, Zipp wheels

SRAM’s keepin’ busy at Amgen Tour of California

Despite a reverse of direction, now traveling north to south, SRAM has found its way back to America’s Greatest Stage Race, the Amgen Tour of California (ATOC); starting with SRAM sponsored teams and athletes, SRAM Neutral Race Support, The ATOC Women’s Time Trail Powered by SRAM, the Lifestyle Festival, SRAM Ride Experience, plus the continuing [...]

Tagged with Alison Powers, Amgen Tour of California, Athletes, Bontrager, Cannondale Pro Cycling Team, Exergy -TWENTY16, Featured, Force 22, Katie Compton, Kelly Benefits, Kristin McGrath, Michael Mørkøv, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Optum Health p/b Kelly Benefit Strategies, Peter Sagan, RED 22, Road, Saxo Bank-Tinkoff, Scott Zwizanski, Specialized-Lululemon team, SRAM Hydraulic Disc Brakes, SRAM Hydraulic Rim Brakes, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, Team Saxo-Tinkoff, Travel, United Healthcare, WiFLi technology, Women's Cycling, Zipp Bars, Zipp wheels

Mara the Monster Tamer

Mara Abbott is a climber for any occasion, the harder the better. Abbott, along with her diligent Exergy-TWENTY16 team, took control on the first stage and never diverted their attention as they held the field captive during the five days and 15,000 feet of climbing at the Silver City Tour of the Gila Powered by [...]

Tagged with Alison Powers, Andrea Dvorak, Exergy -TWENTY16, Featured, Mara Abbott, Optum Health p/b Kelly Benefit Strategies, Road, SRAM Life, SRAM RED, SRAM Tour of the Gila, Women's Cycling

Sebastian Kienle and SRAM: a powerful partnership

The Ironman 70.3 World Champion to Ride SRAM, Zipp and Quarq – Here his Scott Plasma Premium SRAM RED equipped that he will ride for the first time at Ironman 70.3 St George (Utah, USA) on Saturday 4, 2013. In his first Ironman-distance Triathlon (Challenge Roth, July 2010), Sebastian Kienle, sent a strong message to [...]

Tagged with 70.3 Ironman, Featured, Jason Phillips, Sebastien Kienle, SRAM RED, Triathlon

SRAM Favorites Return to Gila…Powered by SRAM

Known for her climbing skills and race savvy, Exergy-TWENTY16′s Mara Abbott will look to don the leader’s red jersey once again. Silver City, NM, is an isolated town in the Pinos Altos mountain range that hosts one of most formidable stage races in America, The Silver City Tour of the Gila Powered by SRAM. The [...]

Tagged with Athletes, Bontrager-LIVESTRONG, Exergy -TWENTY16, Featured, Jade Wilcoxson, Jelly Belly, Kelly Benefits, Kristin McGrath, Mara Abbott, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, SRAM Tour of the Gila, Travel, Trek Livestrong U-23, United Healthcare, Women's Cycling, Zipp Bars, Zipp wheels

SRAM RED: one gruppo, three victories

Unstoppable Tony Martin Tony Martin (Omega Pharma-Quick-Step Pro Cycling) is without a doubt the time-trial master, as he confirmed yesterday by claiming the Individual-Time-Trial at the Tour de Romandie, his 5th victory of 2013. The 2012 ITT and TTT World Champion, aboard his Specialized Shiv with SRAM RED, covered the 18.7km in 21:07, 16 seconds [...]

Tagged with Ellen Van Dijk, Evelyn Stevens, Featured, Jan Frodeno, Loren Rowney, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Photo: Tim De Waele, Road, Specialized-Lululemon team, SRAM RED, Tony Martin, Triathlon