Baden Cooke

Even More “I Chose SRAM” Commercials…

Coryn Rivera (Peanut Butter & Co TWENTY12) can’t stop the spotlight at the Redlands Classic earlier this year If you’ve watched any of the road race coverage over the past few months on either of the two major networks that cover cycling (in the U.S.), Versus or Universal, then you’ve likely seen a number of [...]

Tagged with AG2R, Alberto Contador, Amgen Tour of California, Astana, Athletes, Baden Cooke, Ben Day, Ben King, Black RED, Brad Huff, Carmen Small, Chris Horner, Garmin-Cérvelo, Ivan Basso, Jani Brajkovic, Jelly Belly, Jeremy Powers, Juan Jose Haedo, Kelly Benefits, Kristin Armstrong, Levi Leipheimer, Liquigas-Cannondale, Meredith Miller, Nick Nuyens, Peanut Butter & Co. - TwentyTwelve, Radio Shack, Road, Rory Sutherland, SAXO Bank, SRAM Life, SRAM Neutral Race Support, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tim Johnson, Todd Wells, Travel, United Healthcare, Women's Cycling

SRAM Pro Race Service Episode 2 – SRAM Mallorca Test Camp 2011

Jason Phillips, Saxo-Bank Sungard riders and European editors enjoying their ride. After the freezing conditions at the Cyclocross Worlds in January, Jason Phillips, SRAM European Road Sponsorship Manager, travelled to sunny Mallorca to provide his technical services to Europes leading cycling tech journalists and Saxo-Bank Sungard at their training camp. For the fourth running year, [...]

Tagged with Athletes, Baden Cooke, Black RED, Jason Phillips, Luke Roberts, Road, SAXO Bank, SRAM RED

New Black RED equipped Saxo-Bank Sungard bike!

The new Specialized road bike, developed with Mc-Laren Formula one engineers, has been unveiled to the Media and rode by Saxo-Bank Sungard Team at Milan San Remo race. The Saxo-Bank Sungard Specialized S-Works Mc-Laren Venge is equipped with the latest version of SRAM’s high-end groupset: The SRAM Black RED. Classy oversized logo on SRAM Black RED shifters The Black [...]

Tagged with Baden Cooke, Black RED, Juan Jose Haedo, Road, SAXO Bank

Pro Team Bike – A day in the life of Baden Cooke’s SRAM S-Works Shiv

Baden Cooke’s Team Saxo Bank S-Works Shiv with SRAM Red and Zipp Wheels. Today we are taking a look at “a day in the life” of a Pro Tour team bike at the 2010 Giro d’Italia. Team Saxo bank is one the the most successful and best organized of all teams and with riders like [...]

Tagged with Athletes, Baden Cooke, Bike Tech, Categories, Events, Giro d'Italia, Jason Phillips, Road, SAXO Bank, SRAM Life, SRAM Staff, Teams