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Chris Horner
Even More “I Chose SRAM” Commercials…
Coryn Rivera (Peanut Butter & Co TWENTY12) can’t stop the spotlight at the Redlands Classic earlier this year If you’ve watched any of the road race coverage over the past few months on either of the two major networks that cover cycling (in the U.S.), Versus or Universal, then you’ve likely seen a number of [...]
Tagged with AG2R, Alberto Contador, Amgen Tour of California, Astana, Athletes, Baden Cooke, Ben Day, Ben King, Black RED, Brad Huff, Carmen Small, Chris Horner, Garmin-Cérvelo, Ivan Basso, Jani Brajkovic, Jelly Belly, Jeremy Powers, Juan Jose Haedo, Kelly Benefits, Kristin Armstrong, Levi Leipheimer, Liquigas-Cannondale, Meredith Miller, Nick Nuyens, Peanut Butter & Co. - TwentyTwelve, Radio Shack, Road, Rory Sutherland, SAXO Bank, SRAM Life, SRAM Neutral Race Support, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tim Johnson, Todd Wells, Travel, United Healthcare, Women's Cycling
Thor-O! and SRAM favorites rising…
Thor Hushovd (Garmin-Cervelo) has been SRAM’s most successful rider of the 2011 Tour de France. With many of our SRAM equipped GC contenders out of the race (Horner, Kloden, Brajkovic, Zabriskie, Vinokourov), we were losing guys to root for. Hushovd’s racing has been inspiring, with two solo stage wins and seven days in yellow. Both [...]
Tagged with AG2R, Alberto Contador, Alex Wassmann, Alexandre Vinokourov, Astana, Athletes, Black RED, Chris Horner, Garmin-Cérvelo, Graham Watson, Jani Brajkovic, Jason Phillips, Levi Leipheimer, Liquigas-Cannondale, Radio Shack, Road, SAXO Bank, SRAM LImited Tour Edition, SRAM RED, Team Radio Shack, Thor Hushovd, Tour de France, Tour de France
Random SRAM Images from the Tour’s first week
The logo of the 2011 Tour Random images from the Tour’s first week brought to us by SRAM’s MarCom (Marketing & Communication) staff Jason “Shags” Phillips helps out Katusha Jason and the Liquigas-Cannondale Techs Team RadioShack’s SRAM Black RED equipped Trek Madone is so light its held up by the light breeze Who’s more grizzled? SRAM’s [...]
Tagged with AG2R, Alberto Contador, Alex Wassmann, Alexandre Vinokourov, Astana, Bike Tech, Black RED, Chris Horner, Gaetan Vetois, Garmin-Cérvelo, Jani Brajkovic, Jason Phillips, Levi Leipheimer, Liquigas-Cannondale, Radio Shack, Road, SAXO Bank, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tour de France, Tour de France
Team RadioShack pre-Team Time Trial images
Chris Horner (Team RadioShack) gets ready for Sunday’s team time trial at the 2011 Tour de France The powerhouse American RadioShack squad arrived at the Tour de France ready with four potential heads of state. Superstars Kloden, Leipheimer, Brajkovic, and Horner wanted to make a statement early in the team time trial. They finished sixth at :10 [...]
SRAM Athletes and Teams Ready for Tour
Contador looks to defend his title – he will ride SRAM’s Limited Tour Edition RED gruppo and Zipp wheels Nine of the World’s best teams have chosen SRAM RED for the 2011 Tour de France. Overall favorites, climbing specialists, sprinters, and many of the Tours rising stars will begin with SRAM original RED, Black RED, [...]
Tagged with AG2R, Alberto Contador, Alexandre Vinokourov, Astana, Ben King, Black RED, Chris Horner, Christian VandeVelde, Garmin-Cérvelo, Ivan Basso, Jani Brajkovic, Juan Jose Haedo, Linus Gerdemann, Liquigas-Cannondale, Radio Shack, Road, SAXO Bank, SRAM Force, SRAM Life, SRAM LImited Tour Edition, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tour de France, Tour de France
Horner Golden – SRAM RED Sweeps ATOC Podium – DoubleTap does it again
Chris Horner (Team RadioShack) releases his champions bouquet into the huge crowd donning the final Golden jersey as the 2011 Amgen Tour of California Champion – he rode SRAM’s newest Black RED gruppo throughout Cycling champions and their componentry are rarely mutually exclusive. Champion Chris Horner (RadioShack) not only bested an incredible field at the [...]
The Top Five after Five at ATOC – a SRAMspective
The Amgen Tour of California is quickly moving southward across the state, we at SRAM have a large diverse crew chasing each stage. We’re hosting expo space, providing Neutral Race Support, and of course meeting with teams and media. It’s a busy time and begins a long stretch were the season becomes a continuous blur [...]
Quiet on the Set! SRAM Commercials – Behind the Scenes
Horner on the set SRAM’s “I Chose SRAM” campaign is our first venture into broadcast advertising on the road side, which we began in 2010. We stuck with being literal when a guy named Lance unretired and just happen to choose our componentry. Before the first stage, and forgiving the challenging weather, noise, and traffic, [...]
Tagged with Alex Wassmann, Amgen Tour of California, Ben Day, Ben King, Ben Raby, Chris Horner, Dominic Rollin, Garmin-Cérvelo, Jelly Belly, Jens Voigt, Jeremy Powers, Juan Jose Haedo, Karl Menzies, Liquigas-Cannondale, Michael Zellmann, Radio Shack, Road, SAXO Bank, SRAM Life, SRAM RED, Team Radio Shack, Team RadioShack, Uncategorized, United Healthcare
World Bicycle Relief Shares its Message at ATOC
radioShack’s Chris Horner has dedicated a lot of his personal time to World Bicycle Relief (worldbicyclerelief.org) After battles with the weather cancelled the first stage of the Amgen Tour or California (AToC) in beautiful—but snowy—Lake Tahoe, the race has begun in earnest. During this year’s AToC, World Bicycle Relief is pleased to have a record [...]
Tagged with Amgen Tour of California, Ben King, Chris Horner, Radio Shack, SRAM RED, Uncategorized
A Sprinkle of our SRAM RED team bikes at ATOC
Here’s a glimpse of a few of our SRAM RED bikes that you’ll see racing at the Amgen Tour of California. These are the team bikes that will battle head to head with our competitors in the SRAM ATOC Manufacturer’s Challenge. Athletes have trained hard and focused on arriving fit, we have done the same [...]