Levi Leipheimer

WiFLi technology began with Alberto Contador’s gearing needs at the 2008 Giro d‘Italia. Prior to the brutal stage 16 KronPlatz time trial, SRAM’s product development and engineering team matched a cobbled wide ratio cassette, a 50/34 RED compact crank, and a custom SRAM RED rear derailleur and installed on AC’s bike. The result was a [...]

Posted on by geraldine |

Levi’s King Ridge Gran Fondo Goes WiFLi

                                      The fourth edition of Levi’s King Ridge Gran Fondo (LGF) took place this past Saturday (Sept 29). LGF originated when Levi and local friends banded together to create a fundraiser bike ride to help his adopted [...]

Tagged with Athletes, Bike Tech, Jason Phillips, Kristin Armstrong, Levi Leipheimer, Levi's King Ridge Gran Fondo, Rebecca Rusch, Road, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, WiFLi technology, Women's Cycling

Sutherland Storms Flagstaff

Rory Sutherland (UnitedHealthcare) was a test pilot for all of SRAM’s new road componentry. His feedback was never as crucial as it was in the development of the gruppo that was literally designed from the ground up, with only a few technologies inherited from original RED, and launched in early February. SRAM RED-2012 is piloted [...]

Tagged with Athletes, Levi Leipheimer, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, Rory Sutherland, SRAM Life, SRAM RED 2012, United Healthcare

“WiFLi kicks ass!” – Levi Leipheimer

The final climb of the final stage (6) of at the Larry H Miller Tour of Utah (Aug 7-12) was one that  Levi Leipheimer (Omega Pharma-Quick-Step) was very familiar with. The three-time Tour of California champ knew Empire Pass was his final chance to win a stage and potentially take the overall. The climb itself was described [...]

Tagged with Athletes, Bike Tech, Brakethrough Media, Levi Leipheimer, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SRAM Life, SRAM RED 2012, Tour of Utah, WiFLi technology

Riders and Rituals of the Tour de France’s “Race of Truth”

The individual time trial (ITT) is always a unique challenge for riders. Often referred to “the race of the truth”, the ITT is a nervous stage as riders are completely self-reliant in the race against the clock. Before each start, teams and riders go through very particular rituals unique to the time trial, many of [...]

Tagged with AG2R, ASTANA CYCLING TEAM, Black RED, Brakethrough Media, Carsten Kroon, Chris Anker Sørensen, Ivan Basso, Jani Brajkovic, Levi Leipheimer, Liquigas-Cannondale, Nicholas Roche, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Peter Sagan, Peter Velits, Road, Saxo Bank-Tinkoff, SRAM RED, SRAM RED 2012, Sylvain Chavanel, Tour de France, Vincenzo Nibali

Omega Pharma-Quick-Step Team’s Specialized SL4

During the Tour de France, Omega Pharma-Quick-Step Pro Cycling Team rides the Specialized SL4 SRAM RED-2012 for the mountain stages. Whereas for flat stages they ride the Specialized Venge SRAM RED-2012. Let’s have a closer look at the SL4:                                                                                                                                                                                     

Tagged with Bike Tech, Bikes, Black RED, Levi Leipheimer, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SRAM RED 2012, Sylvain Chavanel, Tony Martin, Tour de France

Behind the Scenes at the Tour – prologue

Tagged with AG2R, Alex Wassmann, Alexandre Vinokourov, ASTANA CYCLING TEAM, Black RED, Levi Leipheimer, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SRAM RED, SRAM RED 2012, Tony Martin, Tour de France, Tour de France

SRAM RED Aero Machines of the 2012 Tour de France

Five Pro teams are racing SRAM RED at the Tour de France 2012, including Liquigas-Cannondale, Astana Pro Cycling Team, Omega Pharma-Quick-Step, AG2R La Mondiale, and Saxo Bank-Tinkoff. Here is a first look at their aero machines:

Tagged with AG2R, Alexandre Vinokourov, ASTANA CYCLING TEAM, Athletes, Bike Tech, Bikes, Black RED, Ivan Basso, Juan Jose Haedo, Levi Leipheimer, Liquigas-Cannondale, Nicki Sorenson, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Peter Sagan, Road, Saxo Bank-Tinkoff, SRAM RED 2012, Sylvain Chavanel, Tour de France, Vincenzo Nibali

SRAM RED Road Machines of the 2012 Tour de France

Five Pro teams are racing with SRAM RED products at the Tour de France 2012. Check out their Road bikes:

Tagged with AG2R, ASTANA CYCLING TEAM, Athletes, Bike Tech, Bikes, Black RED, Levi Leipheimer, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Peter Sagan, Road, SAXO Bank, Saxo Bank-Tinkoff, SRAM RED, SRAM RED 2012, Tour de France, Tour de France, Vincenzo Nibali

SRAM Teams take Spotlight at Tour Presentation

Tagged with AG2R, Astana, ASTANA CYCLING TEAM, Athletes, Brakethrough Media, Ivan Basso, Levi Leipheimer, Liquigas-Cannondale, Maxim Iglinsky, Nick Nuyens, Nicki Sorenson, Niki Terpstra, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Peter Sagan, Photo: Tim De Waele, Road, Roman Kreuziger’, SAXO Bank, Saxo Bank-Tinkoff, SRAM RED 2012, Sylvain Chavanel, Tour de France, Tour de France