Rory Sutherland (UnitedHealthcare) was a test pilot for all of SRAM’s new road componentry. His feedback was never as crucial as it was in the development of the gruppo that was literally designed from the ground up, with only a few technologies inherited from original RED, and launched in early February. SRAM RED-2012 is piloted [...]
The 2012 Amgen Tour of California (ATOC) ended as it began, with an incredible sprint win by Peter Sagan (Liquigas-Cannondale). The fresh faced 21 year old phenom set the record for most stage wins this week (8) and was joined on the stage eight podium by Omega Pharma-Quick-Step’s Gerald Ciolek (3rd) and Tom Boonen (2nd) [...]
A few more behind the scenes images as the Amgen Tour of California rolls on. More to come from today’s time trial, including some bike profiles.
Some quick shots behind the scenes, behind the stage, from today’s stage one Amgen Tour of California. SRAM RED-2012 equipped Peter Sagan (Liquigas-Cannondale) took the stage, hopefully a full review of his bike, equipment, here on TRD very soon.
A final drink of water, temps were in the 80′s in Tyrone, NM. Nine minutes to start. The SRAM Tour of the Gila’s third stage was the traditional Tyrone Time Trial, 16.15 miles of uphill, downhill, and crosswinds. There is no hiding, no faking, its open and exposed. Rory Sutherland (United Healthcare) would start and [...]
Coryn Rivera (Peanut Butter & Co TWENTY12) can’t stop the spotlight at the Redlands Classic earlier this year If you’ve watched any of the road race coverage over the past few months on either of the two major networks that cover cycling (in the U.S.), Versus or Universal, then you’ve likely seen a number of [...]
Here are the latest “I Chose SRAM” commercials filmed over the past five months at various locations around the world with SRAM’s top teams and athletes. These will air on Versus, Universal, and various websites. “I Chose SRAM” is a simple statement, but riders really do request SRAM, and the componentry’s succcess speaks for itself. [...]
Chris Horner (Team RadioShack) releases his champions bouquet into the huge crowd donning the final Golden jersey as the 2011 Amgen Tour of California Champion – he rode SRAM’s newest Black RED gruppo throughout Cycling champions and their componentry are rarely mutually exclusive. Champion Chris Horner (RadioShack) not only bested an incredible field at the [...]
The Amgen Tour of California is quickly moving southward across the state, we at SRAM have a large diverse crew chasing each stage. We’re hosting expo space, providing Neutral Race Support, and of course meeting with teams and media. It’s a busy time and begins a long stretch were the season becomes a continuous blur [...]
Here’s a glimpse of a few of our SRAM RED bikes that you’ll see racing at the Amgen Tour of California. These are the team bikes that will battle head to head with our competitors in the SRAM ATOC Manufacturer’s Challenge. Athletes have trained hard and focused on arriving fit, we have done the same [...]