Despite a reverse of direction, now traveling north to south, SRAM has found its way back to America’s Greatest Stage Race, the Amgen Tour of California (ATOC); starting with SRAM sponsored teams and athletes, SRAM Neutral Race Support, The ATOC Women’s Time Trail Powered by SRAM, the Lifestyle Festival, SRAM Ride Experience, plus the continuing [...]
The 2012 Amgen Tour of California (ATOC) ended as it began, with an incredible sprint win by Peter Sagan (Liquigas-Cannondale). The fresh faced 21 year old phenom set the record for most stage wins this week (8) and was joined on the stage eight podium by Omega Pharma-Quick-Step’s Gerald Ciolek (3rd) and Tom Boonen (2nd) [...]
Some quick shots behind the scenes, behind the stage, from today’s stage one Amgen Tour of California. SRAM RED-2012 equipped Peter Sagan (Liquigas-Cannondale) took the stage, hopefully a full review of his bike, equipment, here on TRD very soon.
Here are the latest “I Chose SRAM” commercials filmed over the past five months at various locations around the world with SRAM’s top teams and athletes. These will air on Versus, Universal, and various websites. “I Chose SRAM” is a simple statement, but riders really do request SRAM, and the componentry’s succcess speaks for itself. [...]
The SRAM Neutral Race Support cars will be ready to roll on Sunday… The Amgen Tour of California is simply America’s biggest bike race, and we at SRAM are excited to see the sixth edition roll out from beautiful South Lake Tahoe this Sunday. The already legendary course has been profiled countless times and features [...]
SRAM was again invited to the Kelly Benefits Strategies-OptumHealth team’s camp just north of LA in Oxnard, CA, and spent time riding, presenting, and sharing stories with team and staff and fellow sponsors. The team is as strong as its ever been, and the SRAM RED equipped men in green are expecting their best season [...]
Rory Sutherland gives SRAM the thumbs way up Team Camps are generally a collection of formal and informal gatherings where the sponsors get a chance to meet the management staff, mechanics, and, of course, the riders. UnitedHealthcare’s (UHC) event took place this week just north of LA, west of the beautiful San Gabriel mountain range. [...]
The link below is to the complete collection of the “I Chose SRAM” road commercials, which ran consistently throughout the 2010 Tour de France in the U.S. on the VERSUS channel and continue to run on a number of cycling sites globally. The message is simple, these athletes “Chose SRAM,” and messengers included Andy Schleck, [...]