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Thor Hushovd
Even More “I Chose SRAM” Commercials…
Coryn Rivera (Peanut Butter & Co TWENTY12) can’t stop the spotlight at the Redlands Classic earlier this year If you’ve watched any of the road race coverage over the past few months on either of the two major networks that cover cycling (in the U.S.), Versus or Universal, then you’ve likely seen a number of [...]
Tagged with AG2R, Alberto Contador, Amgen Tour of California, Astana, Athletes, Baden Cooke, Ben Day, Ben King, Black RED, Brad Huff, Carmen Small, Chris Horner, Garmin-Cérvelo, Ivan Basso, Jani Brajkovic, Jelly Belly, Jeremy Powers, Juan Jose Haedo, Kelly Benefits, Kristin Armstrong, Levi Leipheimer, Liquigas-Cannondale, Meredith Miller, Nick Nuyens, Peanut Butter & Co. - TwentyTwelve, Radio Shack, Road, Rory Sutherland, SAXO Bank, SRAM Life, SRAM Neutral Race Support, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tim Johnson, Todd Wells, Travel, United Healthcare, Women's Cycling
Thor-O! and SRAM favorites rising…
Thor Hushovd (Garmin-Cervelo) has been SRAM’s most successful rider of the 2011 Tour de France. With many of our SRAM equipped GC contenders out of the race (Horner, Kloden, Brajkovic, Zabriskie, Vinokourov), we were losing guys to root for. Hushovd’s racing has been inspiring, with two solo stage wins and seven days in yellow. Both [...]
Tagged with AG2R, Alberto Contador, Alex Wassmann, Alexandre Vinokourov, Astana, Athletes, Black RED, Chris Horner, Garmin-Cérvelo, Graham Watson, Jani Brajkovic, Jason Phillips, Levi Leipheimer, Liquigas-Cannondale, Radio Shack, Road, SAXO Bank, SRAM LImited Tour Edition, SRAM RED, Team Radio Shack, Thor Hushovd, Tour de France, Tour de France
Random SRAM Images from the Tour’s first week
The logo of the 2011 Tour Random images from the Tour’s first week brought to us by SRAM’s MarCom (Marketing & Communication) staff Jason “Shags” Phillips helps out Katusha Jason and the Liquigas-Cannondale Techs Team RadioShack’s SRAM Black RED equipped Trek Madone is so light its held up by the light breeze Who’s more grizzled? SRAM’s [...]
Tagged with AG2R, Alberto Contador, Alex Wassmann, Alexandre Vinokourov, Astana, Bike Tech, Black RED, Chris Horner, Gaetan Vetois, Garmin-Cérvelo, Jani Brajkovic, Jason Phillips, Levi Leipheimer, Liquigas-Cannondale, Radio Shack, Road, SAXO Bank, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tour de France, Tour de France
SRAM RED is on TOUR!
On their Cervelo P4 SRAM RED equipped bikes they covered the 23km TTT in 0:24:48 allowing the Norwegian rider, Thor Hushovd, to take the Yellow jersey. This team victory probably gave them a lot of confidence as 24 hours later; they repeated another “team” performance, when Thor Hushovd led Tyler Farrar to his first Tour [...]
Tagged with Garmin-Cérvelo, Road, SRAM RED, Thor Hushovd, Tour de France, Tyler Farrar
SRAM’s TdF Manufacturer’s Challenge – daily updates!
SRAM will keep track of the top 20 riders’ componentry for each stage for the ‘TdF Manufacturer’s Challenge’ – see full explanation below… Stage 21: SRAM: 1491 Shimano: 1767 Campagnolo: 1014 Stage 20: SRAM: 1404 Shimano: 1707 Campagnolo: 970 Stage 19 – Contador made it very interesting, and despite his third place finish, a great [...]
Tagged with AG2R, Alberto Contador, Alexandre Vinokourov, Astana, Ben King, Black RED, Christian VandeVelde, Garmin-Cérvelo, Johan Van Summeren, Levi Leipheimer, Liquigas-Cannondale, Radio Shack, Road, SRAM Force, SRAM LImited Tour Edition, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tour de France, Tour de France, Uncategorized
SRAM Athletes and Teams Ready for Tour
Contador looks to defend his title – he will ride SRAM’s Limited Tour Edition RED gruppo and Zipp wheels Nine of the World’s best teams have chosen SRAM RED for the 2011 Tour de France. Overall favorites, climbing specialists, sprinters, and many of the Tours rising stars will begin with SRAM original RED, Black RED, [...]
Tagged with AG2R, Alberto Contador, Alexandre Vinokourov, Astana, Ben King, Black RED, Chris Horner, Christian VandeVelde, Garmin-Cérvelo, Ivan Basso, Jani Brajkovic, Juan Jose Haedo, Linus Gerdemann, Liquigas-Cannondale, Radio Shack, Road, SAXO Bank, SRAM Force, SRAM Life, SRAM LImited Tour Edition, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tour de France, Tour de France
“I Chose SRAM” 2011 Commercials
Here are the latest “I Chose SRAM” commercials filmed over the past five months at various locations around the world with SRAM’s top teams and athletes. These will air on Versus, Universal, and various websites. “I Chose SRAM” is a simple statement, but riders really do request SRAM, and the componentry’s succcess speaks for itself. [...]
Tagged with AG2R, Agritubel, Alberto Contador, Alexandre Vinokourov, Amgen Tour of California, Astana, Black RED, Christian VandeVelde, Garmin-Cérvelo, Jani Brajkovic, Jeremy Powers, Johan Van Summeren, Kristin Armstrong, Levi Leipheimer, Liquigas-Cannondale, Meredith Miller, Paris Roubaix, Peanut Butter & Co. - TwentyTwelve, Radio Shack, Road, Rory Sutherland, SAXO Bank, Scott Zwizanski, SRAM Force, SRAM Life, SRAM LImited Tour Edition, SRAM RED, Team Radio Shack, Team RadioShack, Team TIBCO, Thor Hushovd, Tim Johnson, Travel, Uncategorized, United Healthcare, Women's Cycling
A Sprinkle of our SRAM RED team bikes at ATOC
Here’s a glimpse of a few of our SRAM RED bikes that you’ll see racing at the Amgen Tour of California. These are the team bikes that will battle head to head with our competitors in the SRAM ATOC Manufacturer’s Challenge. Athletes have trained hard and focused on arriving fit, we have done the same [...]
Snowy Days and Sundays (at ATOC)
There is snow on the mountains and the SRAM Volvos If you didn’t already know, today’s first stage at the Amgen Tour of California was cancelled due to weather. A good call, the roads were horrible, icy, snowy, just bad. What happens after that decision is made is pretty interesting. Regardless of anything cancelled, motorcycles, [...]
Tagged with Alex Wassmann, Amgen Tour of California, Ben Day, Ben Raby, Bike Tech, Black RED, Brad Huff, Carlos Sastre, Chris Horner, Daphny Van den Brand, Garmin-Cérvelo, Jelly Belly, Jens Voigt, Jeremy Powers, Karl Menzies, Kelly Benefits, Levi Leipheimer, Liquigas-Cannondale, Michael Zellmann, Neutral Race Support, Radio Shack, Road, Rory Sutherland, SRAM Force, SRAM Neutral Race Support, SRAM RED, Taylor Phinney, Team RadioShack, Thor Hushovd, Tom Zirbel, Uncategorized, United Healthcare
SRAM’s ATOC Manufacturer’s Challenge – FINAL RESULTS!
The race of componentry was again won by SRAM. Riders finishing in the top 20 of every stage were given points from 20 to 1, and SRAM RED scored 742 points to take its second consecutive victory. The DoubleTap componentry was most dominant throughout, but exceptional on the Tour’s most difficult stages, including Sierra Road [...]
Tagged with Alex Wassmann, Amgen Tour of California, Ben Day, Ben King, Ben Raby, Bike Tech, Black RED, Brad Huff, Carmen Small, Chris Horner, Christian VandeVelde, Dominic Rollin, Garmin-Cérvelo, Jamey Driscoll, Jelly Belly, Jens Voigt, Jeremy Powers, Johan Van Summeren, Juan Jose Haedo, Karl Menzies, Kelly Benefits, Levi Leipheimer, Liquigas-Cannondale, Michael Zellmann, Nick Nuyens, Radio Shack, Road, Rory Sutherland, SAXO Bank, SRAM Force, SRAM RED, Taylor Phinney, Team Radio Shack, Thor Hushovd, Tim Johnson, Tom Zirbel, Uncategorized, United Healthcare