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New SRAM RED Changes Everything…
SRAM RED 2012 has been officially unleashed into the wild, born Feb 1, 2012, new RED represents the pinnacle of road racing technology and delivers a countless number of performance advantages to both the professional and enthusiast. New SRAM RED continues the tradition as the leader in light weight, flawless shifting, and ergonomic advantage with [...]
SRAM Athletes Set Fastest Bike Splits in Kona
Karin Thürig (4:44:19) and Chris Lieto (4:18:31) powered to the fastest bike splits at the 2011 Ironman® World Championships on SRAM RED components. Thürig captured a new course record (which she had previously held) by averaging 24 mph over the hot, hilly and windy 112-mile leg. The former Duathlon World Champion rode SRAM RED drivetrain [...]
Tagged with Athletes, Bike Tech, Bikes, Black RED, Chris Lieto, Ironman, Ironman World Championships, Karin Thurig, SRAM RED, Triathlon, Women's Cycling
Mirinda Carfrae – Triathlete – Bike Profile
2010 Ironman World Champion (and former 70.3 WC) Mirinda “Rinny” Carfrae is one of the fastest runners in the field, and that includes the men as well, but she relies on her bike split to keep her in within reach of the strongest riders. She is easily one of the most successful and most feared [...]
Tagged with Athletes, Bikes, Black RED, Ironman World Championships, Mirinda Carfrae, Triathlon, Women's Cycling
Catching up with Ryan Trebon & his new bike
As we head towards the 2nd weekend of the USGP series we wanted to give you an insight one of our new SRAM RED athletes, Ryan Trebon & the equipment he’ll be racing with. A few month’s back we paid Ryan a visit in Bend, Oregon where he resides to check up on his new [...]
Tagged with Athletes, Avid Shorty Ultimates, Bikes, Black RED, Cyclocross, Ryan Trebon Tagged Avid Shorty Ultimates, Cyclocross, Felt Bicycles, LTS Cycling, Quarq, Ryan Trebon, SRAM, Zipp
SRAM-ateurs Bikes at Marine’s Ironman 70.3 World Championships
With the bulk of the field at the Marine’s Ironman World Championships 70.3 being amateurs, we thought it would be a nice opportunity to showcase a few of their bikes that feature all (or nearly all) of the SRAM brands, including SRAM (drivetrain), Zipp (wheels, bar, stem, seat post), and Quarq (power meter cranks). These [...]
Triathlete Michi Weiss – Bike Profile
SRAM caught up with the tall (6′ 3″) and lean (170 lbs) Austrian (Vienna) Triathlete Michi (Michael) Weiss at the 70.3 World Championships in brutally hot Las Vegas, NV. Weiss was coming off a solid break, with his last result a second place (7:57) to what was the world record for the 70.3 in Austria [...]
Tagged with Athletes, Bike Tech, Bikes, Black RED, Component group, Ironman, Ironman World Championships, Neutral Race Support, Triathlon
Colavita Forno d’Asolo Women’s Pro Cycling Team Bike Profile
Just before their dominating win at the Alexian Brothers Tour of Elk Grove, Leah Kirchmann first and Janel Holcomb third, I was able to get hold of Colavita Forno d’Asolo Women’s team professional Jamis Xenith Comp bike. A Women’s specific geometry made the adoption by the team quick and painless, and the beautiful finish and [...]
Team TIBCO’s SRAM RED Specialized S-Works Amira – bike profile
TIBCO’s uber neo-pro Jennifer Wheeler stopped by SRAM HQ last week to to pick up (and show off) her SRAM RED equipped Specialized S-Works Amira. The Amira is a layered carbon frame that uses women’s specific race-inspired geometry with an integrated and tapered head tube (1-1/8″ to 1-3/8″) for strength and stability. The bike is [...]
Tagged with Bike Tech, Bikes, Carmen Small, Jennifer Wheeler, Meredith Miller, Road, SRAM Life, SRAM RED, Team TIBCO, Women's Cycling
Fraser Cartmell’s SRAM Black RED Trek Speed Concept 9.9
Fraser Cartmell and his 2012 Trek Speed Concept 9.9 – the Scottish Trek K-Swiss rider is a rising star in the triathlon world, with major victories at 70.3 UK and South Africa, as well as a win at the UK Ironman. His SRAM Black RED-equipped Trek Speed Concept was only days old when these photos [...]
Tagged with Bike Tech, Bikes, Black RED, Fraser Cartmell, Ironman, Ironman World Championships, SRAM RED, Trek K-Swiss, Triathlon
The fastest bikes in the World, SRAM RED equipped!
Alberto Contador – Saxo-Bank Sungard team – Specialized Shiv SRAM RED & Zipp 808 equipped TT bike. The 2nd stage of the Tour de France 2011 is the Team Time Trial in Les Essarts on a 23km circuit. As the TTT is very short and flat and the weather expected to be beautiful, it will be extremely [...]
Tagged with AG2R, Alberto Contador, Alexandre Vinokourov, Astana, Bike Tech, Bikes, Black RED, Garmin-Cérvelo, John Gadret, Levi Leipheimer, Liquigas-Cannondale, Radio Shack, Road, SAXO Bank, SRAM LImited Tour Edition, SRAM RED, Team Radio Shack, Team RadioShack, Tour de France, Tour de France, Tour Down Under, Vincenzo Nibali