Brakethrough Media

Mark Cavendish the Sprint Legend!

The King of Sprints, Mark Cavendish (Omega Pharma-Quick-Step Pro cycling Team) won a 3rd stage at the Giro d’Italia and at the same time took his 100th victory! Everybody was expecting him to win today and to reach this impressive number… he crossed the finish line with class and total control far ahead of the [...]

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Ronde Van Vlaanderen – SRAM’s Gallery of Suffering

A look back at the Ronde photo gallery.

Tagged with Athletes, Brakethrough Media, Cannondale Pro Cycling Team, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Peter Sagan, Road, Ronde van Vlaanderen, Saxo Bank-Tinkoff, SRAM Life, SRAM RED, SRAM RED 2012, Sylvain Chavanel, Ted King, Tom Boonen, Zipp Bars, Zipp wheels

“WiFLi kicks ass!” – Levi Leipheimer

The final climb of the final stage (6) of at the Larry H Miller Tour of Utah (Aug 7-12) was one that  Levi Leipheimer (Omega Pharma-Quick-Step) was very familiar with. The three-time Tour of California champ knew Empire Pass was his final chance to win a stage and potentially take the overall. The climb itself was described [...]

Tagged with Athletes, Bike Tech, Brakethrough Media, Levi Leipheimer, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SRAM Life, SRAM RED 2012, Tour of Utah, WiFLi technology

Sagan’s Custom Tour Bikes

What else can you say about Peter Sagan – three stage wins, a Green jersey, and a very cool no-handed wheelie at the finish of stage seven – awesome pretty much sums it up. The humble 22-year-old rode three SRAM RED-2012 equipped Cannondale SuperSix EVO bikes at this year’s Tour, starting with his team issue [...]

Tagged with Athletes, Bikes, Brakethrough Media, Graham Watson, Liquigas-Cannondale, Peter Sagan, SRAM RED 2012, Tour de France, Tour de France

SRAM RED-2012 takes Green – Sagan and Nibali Shine

One of the more popular riders emerging from the 2012 Tour de France has to be the 22-year-old Peter Sagan. Sagan sprinted to three colorful stage wins and secured the Green Points jersey, the youngest rider ever to do so. The quiet sensation from Slovakia has all-around capabilities and utilized this skills for consistent finishes, [...]

Tagged with Athletes, Brakethrough Media, Graham Watson, Liquigas-Cannondale, Peter Sagan, Road, SRAM RED 2012, Tour de France, Tour de France, Vincenzo Nibali

Roche Fights for a Top Ten at Le Tour

This gallery contains 6 photos.

Nicholas Roche (AG2R La Mondiale) began the 2012 Tour de France with a top 10 placing in mind, the Irishman (and shares dual citizenship in France) currently sits within 68 seconds of that goal. Slipping into the top 10 will undoubtedly be a battle as he currently sits in front of two veterans (Kloden, Horner [...]

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Behind the Polka Dots of Fredrik Kessiakoff

The SRAM RED-2012 rider who has worn the Tour de France Mountain’s Classification Polka Dot Jersey for eight days, and speaks four languages, is the Swede Fredrik Kessiakoff (Astana Pro Team). Kessiakoff first captured the jersey on stage 7, wearing it stages 8 through 10, and regaining it on stage 11. He has been one of the most combative riders over [...]

Tagged with ASTANA CYCLING TEAM, Bikes, Brakethrough Media, Frederik Kessiakoff, Road, SRAM RED, SRAM RED 2012, Tour de France

The Many Sides of Sagan

A photo gallery of SRaM RED-2012 rider and Green Points Jersey Leader Peter Sagan (Liquigas-Cannondale)…

Tagged with Athletes, Brakethrough Media, Liquigas-Cannondale, Peter Sagan, Road, SRAM RED 2012, Tour de France, Tour de France, Vincenzo Nibali

Swimming with the Shark – Vincenzo Nibali

Vincenzo Nibali (Liquigas-Cannondale) is a rising star of the Tour, his attacking style and super cool nickname – “the shark” – have forwarded his reputation and offered him new celebrity. As of stage 12, he remains one of the very few riders within sight of the top step of the 2012 Tour de France podium. [...]

Tagged with Athletes, Brakethrough Media, Graham Watson, Liquigas-Cannondale, Road, SRAM Life, SRAM RED 2012, Tour de France, Tour de France, Vincenzo Nibali

We Love the Tour de France!

Each year the Tour de France, the third biggest sport event in the World after the Olympic Games and the Soccer World Championships, attracts more than 12 million spectators along the French roads.  And it’s one of the few sports to offer such a fantastic spectacle during three weeks, for free! The Tour is not [...]

Tagged with AG2R, ASTANA CYCLING TEAM, Brakethrough Media, Ivan Basso, Liquigas-Cannondale, Nick Nuyens, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Peter Sagan, Peter Velits, Road, Saxo Bank-Tinkoff, SRAM Life, Tour de France