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SRAM Neutral Race Support
Behind the Scenes with SRAM – Amgen Tour of California Stage One
Some quick shots behind the scenes, behind the stage, from today’s stage one Amgen Tour of California. SRAM RED-2012 equipped Peter Sagan (Liquigas-Cannondale) took the stage, hopefully a full review of his bike, equipment, here on TRD very soon.
Tagged with AG2R, Amgen Tour of California, Athletes, Black RED, Bontrager-LIVESTRONG, Kelly Benefits, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Peter Sagan, Road, Rory Sutherland, Scott Zwizanski, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, Tom Zirbel, United Healthcare, Vincenzo Nibali
SRAM takes on the Amgen Tour of California
SRAM RED-2012, Teams, NRS, Lifestyle Festival and the Tour Insider SRAM will be omnipresent at America’s Greatest Cycling Race, the 2012 Amgen Tour of California (ATOC); beginning with SRAM sponsored teams and athletes, Neutral Race Support, the Lifestyle Festival, plus the new daily video feature, the “Tour Insider Powered by SRAM.” The all-new SRAM RED-2012 [...]
SRAM Tour of the Gila 2012 Wrap-up
We can tie a bow on the latest SRAM Tour of the Gila. The iconic race centered in Silver City, NM, did what it always does, featured great racing with modern champions as well as introduce us to a number of future hopefuls. For SRAM it was a showcase of SRAM componentry, specifically new SRAM [...]
Tagged with Alex Wassmann, Athletes, Ben King, Black RED, Bontrager-LIVESTRONG, Carmen Small, Exergy TWENTY12, Kristin Armstrong, Michael Zellmann, Road, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, SRAM Tour of the Gila, Tayler Wiles, Team TIBCO, Trek Livestrong U-23, United Healthcare, Women's Cycling
SRAM Returns to Gila – 26 Years of a Legend
The early road season in the US has been marked by the iconic SRAM Tour of the Gila for the past 25 years. With SRAM extending its sponsorship to 2012, the May 2-6 event will be number 26. Considered one of the hardest and hilliest races in the US, the SRAM Tour of the Gila [...]
Tagged with Alex Wassmann, Athletes, Exergy TWENTY12, Jelly Belly, Kelly Benefits, Michael Zellmann, Neutral Race Support, Road, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, SRAM Tour of the Gila, Team TIBCO, Teams, Trek Livestrong U-23, United Healthcare, WiFLi technology, Women's Cycling
New SRAM Neutral Race Support Car Wrap in Time-lapse – check this out!
The SRAM Neutral Race Support (NRS) cars have once again taken to the road, but only after the all new custom graphics have been applied to each of eight beautiful Volvo XC-70’s. These rolling bike shops will provide neutral service to over 120 races across the United States, including the Amgen [...]
Tim Johnson’s Ride On Washington – Racing and Advocacy Collide!
It’s a great thing when racing, riding, and advocacy come together for good causes, and that’s exactly what happened when Tim Johnson and a small crew departed Boston on Friday, March 15. “Tim Johnson’s Ride on Washington” is a ride is to raise funds and awareness for cycling advocacy, specifically “Bikes Belong.” As the ride [...]
Powers and Johnson Battle in Bend
The best men’s Exergy USGP race of the year was reserved for the final round in Bend, OR, this past Saturday. For the blow by blow read the coverage on your favorite cycling news websites. During the race Johnson and Powers said they did not speak to each other once as they fought like gladiators [...]
Tagged with Athletes, Avid Shorty Ultimates, Black RED, Cannondale/Cyclocrossworld.com, Cyclocross, Cyclocross National Championships, Jamey Driscoll, Jeremy Powers, Kaitlin Antonneau, Meredith Miller, Neutral Race Support, Nicole Duke, Peanut Butter & Co. - TwentyTwelve, Ryan Trebon, SRAM Life, SRAM LImited Tour Edition, SRAM Neutral Race Support, SRAM RED, Tim Johnson, USGP, Women's Cycling, Zach McDonald
SRAM Australia Kicks Off Their Road Season
As the Fall approaches, our focus is on cyclocross here in North America and Europe, while in Australia the sun shines on a new road season. The Jayco Herald Sun Tour is a the premiere kick-off race for our Australian SRAM team. This was our 5th year of sponsoring this great stage race. Fourteen SRAM [...]
Tagged with Black RED, Events, Road, SRAM Life, SRAM Neutral Race Support, SRAM Staff Tagged Australia, Jayco Herald Sun Tour, Nathan Haas, SRAM, Zipp
Even More “I Chose SRAM” Commercials…
Coryn Rivera (Peanut Butter & Co TWENTY12) can’t stop the spotlight at the Redlands Classic earlier this year If you’ve watched any of the road race coverage over the past few months on either of the two major networks that cover cycling (in the U.S.), Versus or Universal, then you’ve likely seen a number of [...]
Tagged with AG2R, Alberto Contador, Amgen Tour of California, Astana, Athletes, Baden Cooke, Ben Day, Ben King, Black RED, Brad Huff, Carmen Small, Chris Horner, Garmin-Cérvelo, Ivan Basso, Jani Brajkovic, Jelly Belly, Jeremy Powers, Juan Jose Haedo, Kelly Benefits, Kristin Armstrong, Levi Leipheimer, Liquigas-Cannondale, Meredith Miller, Nick Nuyens, Peanut Butter & Co. - TwentyTwelve, Radio Shack, Road, Rory Sutherland, SAXO Bank, SRAM Life, SRAM Neutral Race Support, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tim Johnson, Todd Wells, Travel, United Healthcare, Women's Cycling
A Sprinkle of our SRAM RED team bikes at ATOC
Here’s a glimpse of a few of our SRAM RED bikes that you’ll see racing at the Amgen Tour of California. These are the team bikes that will battle head to head with our competitors in the SRAM ATOC Manufacturer’s Challenge. Athletes have trained hard and focused on arriving fit, we have done the same [...]