SRAM Neutral Race Support

SRAM and Zipp Sponsor UCI Masters World Championships – come join us!

Tagged with Alex Wassmann, Athletes, Bart Wellens, Bike Tech, Cannondale/Cyclocrossworld.com, Coryn Rivera, Cyclocross, Cyclocross National Championships, Gaby Day, Grassroots, Jade Wilcoxson, Jamey Driscoll, Jeremy Powers, Kaitlin Antonneau, Katie Compton, Meredith Miller, Michael Zellmann, Neutral Race Support, SRAM Life, SRAM Neutral Race Support, Telenet-Fidea, Tim Johnson, Zach McDonald

SRAM NRS to support race celebrating 60 years SRAM Neutral Race Support (NRS) is continuing its ongoing relationship with Australia’s oldest road race, the Herald Sun Tour. The race enters its 60th year and will again deliver a world-class event including SRAM support for the race’s teams and riders. SRAM will provide 12 best-in-class RED-2012 […]

Posted on by geraldine |

Levi’s King Ridge Gran Fondo Goes WiFLi

                                      The fourth edition of Levi’s King Ridge Gran Fondo (LGF) took place this past Saturday (Sept 29). LGF originated when Levi and local friends banded together to create a fundraiser bike ride to help his adopted […]

Tagged with Athletes, Bike Tech, Jason Phillips, Kristin Armstrong, Levi Leipheimer, Levi's King Ridge Gran Fondo, Rebecca Rusch, Road, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, WiFLi technology, Women's Cycling

Pro Team Mechanics at Tour de France

Tour de France is not all about riders and victories; it’s also about the people behind the scenes that we don’t see on TV and in magazines, but who work incredibly long hours to make sure the bikes perform perfectly through every stage. The Tour de France is the most important race of the year, […]

Tagged with Alex Wassmann, ASTANA CYCLING TEAM, Ben Raby, Jason Phillips, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, Saxo Bank-Tinkoff, SRAM Neutral Race Support, SRAM RED 2012, Tony Martin, Tour de France

SRAM climbs with you – Schwalbe-TOUR-Transalp 2012

SRAM will be at the 2012 Schwalbe-TOUR-Transalp to support enthusiast riders. From June 24th to June 30th the Schwalbe-TOUR-Transalp 808 km mountain stage-race will roll over 17 passes with 18,885 meters of climbing within the Alps. For its 10th anniversary, it will start in Mittenwald (Germany) and end in Arco (Italy). During those seven days […]

Tagged with Bike Tech, Christoph Allwang, SRAM Apex, SRAM Force, SRAM Neutral Race Support, SRAM RED, WiFLi technology

Behind the Scenes with SRAM – Amgen Tour of California Stage One

Some quick shots behind the scenes, behind the stage, from today’s stage one Amgen Tour of California. SRAM RED-2012 equipped Peter Sagan (Liquigas-Cannondale) took the stage, hopefully a full review of his bike, equipment, here on TRD very soon.

Tagged with AG2R, Amgen Tour of California, Athletes, Black RED, Bontrager-LIVESTRONG, Kelly Benefits, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Peter Sagan, Road, Rory Sutherland, Scott Zwizanski, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, Tom Zirbel, United Healthcare, Vincenzo Nibali

SRAM takes on the Amgen Tour of California

SRAM RED-2012, Teams, NRS, Lifestyle Festival and the Tour Insider SRAM will be omnipresent at America’s Greatest Cycling Race, the 2012 Amgen Tour of California (ATOC); beginning with SRAM sponsored teams and athletes, Neutral Race Support, the Lifestyle Festival, plus the new daily video feature, the “Tour Insider Powered by SRAM.” The all-new SRAM RED-2012 […]

Tagged with AG2R, Amgen Tour of California, Athletes, Bontrager-LIVESTRONG, Kelly Benefits, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, United Healthcare

SRAM Tour of the Gila 2012 Wrap-up

We can tie a bow on the latest SRAM Tour of the Gila. The iconic race centered in Silver City, NM, did what it always does, featured great racing with modern champions as well as introduce us to a number of future hopefuls. For SRAM it was a showcase of SRAM componentry, specifically new SRAM […]

Tagged with Alex Wassmann, Athletes, Ben King, Black RED, Bontrager-LIVESTRONG, Carmen Small, Exergy TWENTY12, Kristin Armstrong, Michael Zellmann, Road, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, SRAM Tour of the Gila, Tayler Wiles, Team TIBCO, Trek Livestrong U-23, United Healthcare, Women's Cycling

SRAM Returns to Gila – 26 Years of a Legend

The early road season in the US has been marked by the iconic SRAM Tour of the Gila for the past 25 years. With SRAM extending its sponsorship to 2012, the May 2-6 event will be number 26. Considered one of the hardest and hilliest races in the US, the SRAM Tour of the Gila […]

Tagged with Alex Wassmann, Athletes, Exergy TWENTY12, Jelly Belly, Kelly Benefits, Michael Zellmann, Neutral Race Support, Road, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, SRAM Tour of the Gila, Team TIBCO, Teams, Trek Livestrong U-23, United Healthcare, WiFLi technology, Women's Cycling

New SRAM Neutral Race Support Car Wrap in Time-lapse – check this out!

        The SRAM Neutral Race Support (NRS) cars have once again taken to the road, but only after the all new custom graphics have been applied to each of eight beautiful Volvo XC-70’s. These rolling bike shops will provide neutral service to over 120 races across the United States, including the Amgen […]

Tagged with Amgen Tour of California, Athletes, Bike Tech, Bikes, Black RED, Neutral Race Support, Quarq, Road, SRAM Apex, SRAM Force, SRAM Life, SRAM LImited Tour Edition, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, SRAM Staff, SRAM Tour of the Gila, Travel, WiFLi technology