SRAM RED 2012
Making your bike lighter is an important step towards going faster. Listen to pros, as well as power experts, share their insight on why it makes a difference.
SRAM once again leads the support for more women’s cycling as title sponsor of the Tour of California Women’s Time Trial Race, powered by SRAM, that took place in the midst of the Amgen Tour of California (ATOC) men’s race. For the third straight year, Olympians, World Champions, National Champions competed in what was a [...]
This is a video feature on SRAM’s Neutral Race Support team from the 2013 Amgen Tour of California. Each of the SRAM NRS Volvo XC-70′s is equipped with six Specialized bikes, spare Zipp wheels, tools, spare parts, pumps, and coolers, a virtual rolling service course. The techs are available to assist every team and all [...]
Despite a reverse of direction, now traveling north to south, SRAM has found its way back to America’s Greatest Stage Race, the Amgen Tour of California (ATOC); starting with SRAM sponsored teams and athletes, SRAM Neutral Race Support, The ATOC Women’s Time Trail Powered by SRAM, the Lifestyle Festival, SRAM Ride Experience, plus the continuing [...]
Known for her climbing skills and race savvy, Exergy-TWENTY16′s Mara Abbott will look to don the leader’s red jersey once again. Silver City, NM, is an isolated town in the Pinos Altos mountain range that hosts one of most formidable stage races in America, The Silver City Tour of the Gila Powered by SRAM. The [...]
A look back at the Ronde photo gallery.
American Heather Jackson is one of the rising stars of triathlon and this past Saturday, March 30, the SRAM and Zipp athlete with the infectious smile made her mark on Ironman by winning the Accenture 70.3 in Oceanside, California. Jackson was ecstatic after the win, and two previous second places, in what is literally her [...]
$10,000 prize purse for the third annual Women’s Time Trial p/b SRAM SRAM has once again lead the support for more women’s cycling as title sponsor of the Tour of California Women’s Time Trial Race, presented by SRAM, to take place in the midst of the Amgen Tour of California (ATOC) men’s race. For the [...]
After Milan San-Remo last Sunday, and E3 Harelbeke on Friday, where he finished second, Peter Sagan (Cannondale Pro Cycling), the UCI World Tour Leader, would not miss a third opportunity. The 75th edition of Gent-Wevelgem had to be his! With four kilometres left he attacked with panache on his Cannondale SRAM RED equipped bike, his [...]