Paris Roubaix

2012: The Spring of SRAM – Winning is a habit*

In February SRAM globally introduced SRAM RED-2012. One highly publicized fact about the new groupset is that we took everything we knew from original SRAM RED, and then we literally started over. Loaded with innovation and invention,  SRAM’s top-end groupset is all-new, yet remains the lightest, fastest, and most ergonomic groupset ever built. Beyond the [...]

Tagged with ASTANA CYCLING TEAM, Black RED, Enrico Gasparotto, Gent Wevelgem, Ivan Basso, Liquigas-Cannondale, Maxim Iglinsky, Niki Terpstra, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Paris Roubaix, Peter Sagan, Road, Roman Kreuziger’, SAXO Bank, SRAM RED 2012, Sylvain Chavanel, Tom Boonen, Tour of Flanders, Vincenzo Nibali, Zdenek Stybar

Boonen‘s winning Specialized Roubaix SRAM RED-2012 bike

                 

Tagged with OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Paris Roubaix, Road, SRAM RED 2012, Tom Boonen

SRAM RED: MYTHICAL

  Three Paris-Roubaix victories in a row for SRAM RED Paris-Roubaix holds no secrets for SRAM RED. For the third consecutive year SRAM RED excelled in the toughest conditions, in the world’s hardest one day classic, to triumph at the 2012 “Hell of the North.” Over 257km, with an unforgiving 51.5km’s of cobbles, riders from [...]

Tagged with OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Paris Roubaix, Road, SRAM RED 2012, Tom Boonen

Behind the Scenes at Paris-Roubaix – Image Collection

Tagged with Athletes, Ben Raby, Bike Tech, Bikes, Black RED, Jason Phillips, Niki Terpstra, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Paris Roubaix, Road, SRAM Life, SRAM RED, SRAM RED 2012, Sylvain Chavanel, Tom Boonen, Travel

Victory for Boonen at Roubaix on SRAM RED-2012!

Omega Pharma-Quick-Step made a few changes this year – new componentry (SRAM), new frames (Specialized), new wheels (Zipp), and adding new riders (Leipheimer & Martin) – and is having the most successful spring of any team in 2012. Once again we at SRAM want to celebrate their incredible win at today’s Paris-Roubaix. Tom Boonen (again) [...]

Tagged with Athletes, Niki Terpstra, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Paris Roubaix, Photo: Tim De Waele, Road, SRAM Life, SRAM RED, SRAM RED 2012, Sylvain Chavanel, Tom Boonen, Tour of Flanders

Building a Booth – SRAM’s Eurobike Home

If you’ve ever wanted to see nearly everything there is in the world of bicycles and components in one place, the Eurobike tradeshow is where you need to be. One of only a few cycling tradeshows that allows consumers inside (only the final Saturday). It’s a special show, in a special location, and easily the [...]

Tagged with Athletes, Avid Shorty Ultimates, Bike Tech, Black RED, Cannondale/Cyclocrossworld.com, Eurobike, Ivan Basso, Jason Phillips, Nick Nuyens, Paris Roubaix, Road, SAXO Bank, SRAM Apex, SRAM Force, SRAM Life, SRAM RED, WiFLi technology

“I Chose SRAM” 2011 Commercials

Here are the latest “I Chose SRAM” commercials filmed over the past five months at various locations around the world with SRAM’s top teams and athletes. These will air on Versus, Universal, and various websites. “I Chose SRAM” is a simple statement, but riders really do request SRAM, and the componentry’s succcess speaks for itself. [...]

Tagged with AG2R, Agritubel, Alberto Contador, Alexandre Vinokourov, Amgen Tour of California, Astana, Black RED, Christian VandeVelde, Garmin-Cérvelo, Jani Brajkovic, Jeremy Powers, Johan Van Summeren, Kristin Armstrong, Levi Leipheimer, Liquigas-Cannondale, Meredith Miller, Paris Roubaix, Peanut Butter & Co. - TwentyTwelve, Radio Shack, Road, Rory Sutherland, SAXO Bank, Scott Zwizanski, SRAM Force, SRAM Life, SRAM LImited Tour Edition, SRAM RED, Team Radio Shack, Team RadioShack, Team TIBCO, Thor Hushovd, Tim Johnson, Travel, Uncategorized, United Healthcare, Women's Cycling

SRAM Pro Race Service Episode 3 – Paris-Roubaix 2011

The day before the race, the first team visit: Jason with Rory Mason Cannondale’s Sports Marketing Director. Paris-Roubaix the toughest spring classic race also called the “Hell of the North” has been a second success in a row for SRAM and its SRAM RED groupset. Behind Johan Van Summeren’s victory (Garmin-Cervelo Team) there are people [...]

Tagged with Alex Wassmann, Black RED, Garmin-Cérvelo, Jason Phillips, Liquigas-Cannondale, Paris Roubaix, Road, SAXO Bank, Team Radio Shack, Team RadioShack

RED wins Roubaix again

Garmin-Cervelo’s Johan Van Summeren piloted his SRAM Black RED-equipped Cervelo R3 to a thrilling 19-second solo victory at the world’s toughest one-day race, Paris-Roubaix. In the bright sunshine of the Roubaix Velodrome, the Belgian rider raised his arms in exhausted celebration, while giving SRAM RED consecutive victories. . Van Summeren’s Black RED gruppo functioned perfectly, [...]

Tagged with Black RED, Garmin-Cérvelo, Johan Van Summeren, Paris Roubaix, SRAM RED, Uncategorized Tagged , , , , , , , , , ,