While we were busy promoting the daily successes of SRAM RED-2012 throughout the 2012 Tour de France – Green jerseys, stage wins, podium finishers – six exceptional women, with a range of cycling experience, rode each stage 24 hours ahead of the race. The simplified purpose of their adventure, in SRAM terms – all 21 [...]
What else can you say about Peter Sagan – three stage wins, a Green jersey, and a very cool no-handed wheelie at the finish of stage seven – awesome pretty much sums it up. The humble 22-year-old rode three SRAM RED-2012 equipped Cannondale SuperSix EVO bikes at this year’s Tour, starting with his team issue [...]
One of the more popular riders emerging from the 2012 Tour de France has to be the 22-year-old Peter Sagan. Sagan sprinted to three colorful stage wins and secured the Green Points jersey, the youngest rider ever to do so. The quiet sensation from Slovakia has all-around capabilities and utilized this skills for consistent finishes, [...]
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Nicholas Roche (AG2R La Mondiale) began the 2012 Tour de France with a top 10 placing in mind, the Irishman (and shares dual citizenship in France) currently sits within 68 seconds of that goal. Slipping into the top 10 will undoubtedly be a battle as he currently sits in front of two veterans (Kloden, Horner [...]
Kevin Desmedt, a top mechanic from the Omega Pharma-Quick-Step Pro Cycling Team, took a few minutes at the Tour de France to talk about some of his favorite features and benefits of the SRAM RED-2012 groupset. Desmedt is the guy who set up Tom Boonen’s bike with RED-2012 for Paris-Nice…first race, first success! Since then the [...]
The SRAM RED-2012 rider who has worn the Tour de France Mountain’s Classification Polka Dot Jersey for eight days, and speaks four languages, is the Swede Fredrik Kessiakoff (Astana Pro Team). Kessiakoff first captured the jersey on stage 7, wearing it stages 8 through 10, and regaining it on stage 11. He has been one of the most combative riders over [...]
A photo gallery of SRaM RED-2012 rider and Green Points Jersey Leader Peter Sagan (Liquigas-Cannondale)…
Vincenzo Nibali (Liquigas-Cannondale) is a rising star of the Tour, his attacking style and super cool nickname – “the shark” – have forwarded his reputation and offered him new celebrity. As of stage 12, he remains one of the very few riders within sight of the top step of the 2012 Tour de France podium. [...]
The individual time trial (ITT) is always a unique challenge for riders. Often referred to “the race of the truth”, the ITT is a nervous stage as riders are completely self-reliant in the race against the clock. Before each start, teams and riders go through very particular rituals unique to the time trial, many of [...]
SRAM RED-2012 is SRAM’s latest, lightest and fastest group set ever. Introduced in February, five teams – AG2R-La Mondiale, Astana, Liquigas-Cannondale, Omega Pharma-Quick-Step, and Saxo Bank-Tinkoff Bank – have proven once again that elegant design and meaningful innovation can provide the ultimate performance advantage. We’re talking about the countless features and benefits inherent in RED-2012 [...]