Tour de France

RED-2012 and the Rêve Tour

While we were busy promoting the daily successes of SRAM RED-2012 throughout the 2012 Tour de France – Green jerseys, stage wins, podium finishers – six exceptional women, with a range of cycling experience, rode each stage 24 hours ahead of the race. The simplified purpose of their adventure, in SRAM terms – all 21 [...]

Tagged with Athletes, Reve Tour, SRAM RED 2012, Tour de France, Tour de France, Women's Cycling

Sagan’s Custom Tour Bikes

What else can you say about Peter Sagan – three stage wins, a Green jersey, and a very cool no-handed wheelie at the finish of stage seven – awesome pretty much sums it up. The humble 22-year-old rode three SRAM RED-2012 equipped Cannondale SuperSix EVO bikes at this year’s Tour, starting with his team issue [...]

Tagged with Athletes, Bikes, Brakethrough Media, Graham Watson, Liquigas-Cannondale, Peter Sagan, SRAM RED 2012, Tour de France, Tour de France

SRAM RED-2012 takes Green – Sagan and Nibali Shine

One of the more popular riders emerging from the 2012 Tour de France has to be the 22-year-old Peter Sagan. Sagan sprinted to three colorful stage wins and secured the Green Points jersey, the youngest rider ever to do so. The quiet sensation from Slovakia has all-around capabilities and utilized this skills for consistent finishes, [...]

Tagged with Athletes, Brakethrough Media, Graham Watson, Liquigas-Cannondale, Peter Sagan, Road, SRAM RED 2012, Tour de France, Tour de France, Vincenzo Nibali

Roche Fights for a Top Ten at Le Tour

This gallery contains 6 photos.

Nicholas Roche (AG2R La Mondiale) began the 2012 Tour de France with a top 10 placing in mind, the Irishman (and shares dual citizenship in France) currently sits within 68 seconds of that goal. Slipping into the top 10 will undoubtedly be a battle as he currently sits in front of two veterans (Kloden, Horner [...]

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The Many Sides of Sagan

A photo gallery of SRaM RED-2012 rider and Green Points Jersey Leader Peter Sagan (Liquigas-Cannondale)…

Tagged with Athletes, Brakethrough Media, Liquigas-Cannondale, Peter Sagan, Road, SRAM RED 2012, Tour de France, Tour de France, Vincenzo Nibali

Swimming with the Shark – Vincenzo Nibali

Vincenzo Nibali (Liquigas-Cannondale) is a rising star of the Tour, his attacking style and super cool nickname – “the shark” – have forwarded his reputation and offered him new celebrity. As of stage 12, he remains one of the very few riders within sight of the top step of the 2012 Tour de France podium. [...]

Tagged with Athletes, Brakethrough Media, Graham Watson, Liquigas-Cannondale, Road, SRAM Life, SRAM RED 2012, Tour de France, Tour de France, Vincenzo Nibali

Friday the 13th: plus a few Superstitions and Lucky Charms…

“Friday the 13th“, a myth all around the world, considered to be bad luck, it’s also a date to gamble. Are the Pro riders, Sport Directors and Mechanics also superstitious? Visiting our Pro Teams at the Tour de France 2012 the last few days, we have seen some interesting rituals and lucky charms… Yuriy Kulishkin, Astana Soigneur, [...]

Tagged with AG2R, ASTANA CYCLING TEAM, Bikes, Black RED, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, Saxo Bank-Tinkoff, SRAM Life, SRAM RED, SRAM RED 2012, Tour de France

We Love the Tour de France!

Each year the Tour de France, the third biggest sport event in the World after the Olympic Games and the Soccer World Championships, attracts more than 12 million spectators along the French roads.  And it’s one of the few sports to offer such a fantastic spectacle during three weeks, for free! The Tour is not [...]

Tagged with AG2R, ASTANA CYCLING TEAM, Brakethrough Media, Ivan Basso, Liquigas-Cannondale, Nick Nuyens, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Peter Sagan, Peter Velits, Road, Saxo Bank-Tinkoff, SRAM Life, Tour de France

Up Close and Personal with RED-2012

SRAM RED-2012 is SRAM’s latest, lightest and fastest group set ever. Introduced in February, five teams – AG2R-La Mondiale, Astana, Liquigas-Cannondale, Omega Pharma-Quick-Step, and Saxo Bank-Tinkoff Bank – have proven once again that elegant design and meaningful innovation can provide the ultimate performance advantage. We’re talking about the countless features and benefits inherent in RED-2012 [...]

Tagged with AG2R, ASTANA CYCLING TEAM, Athletes, Bike Tech, Bikes, Liquigas-Cannondale, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Road, SRAM RED 2012, Tour de France, Tour de France

Winning with Sagan, the Incredible Hulk, the Chicken and Forrest Gump

The Chicken Dance, the Forrest Gump run, and the Incredible Hulk flex were all great characters, but Peter Sagan’s best role is stage winner and Green points jersey wearer. The 22 year-old from Slovakia has his eyes on the Green prize, and so far has won three of the six stages with great style. Moreover, [...]

Tagged with Athletes, Brakethrough Media, Liquigas-Cannondale, Peter Sagan, Road, SRAM Life, SRAM RED 2012, Tour de France, Tour de France