Featured

Tour Insider – The Importance of Aero

Posted on May 22, 2013 by michael

Professional riders and aero experts talk about the importance of an aerodynamic bike, why it’s important, and how it saves energy.

Tagged with Amgen Tour of California, Athletes, Bike Tech, Bontrager, Cannondale Pro Cycling Team, Chad Haga, Featured, Jason Phillips, Michael Mørkøv, Michael Rogers, Michael Zellmann, Optum Health p/b Kelly Benefit Strategies, RED 22, Road, Saxo Bank-Tinkoff, SRAM RED, Triathlon, Zipp Bars, Zipp wheels

Tour Insider – The Importance of Lightweight

Posted on May 21, 2013 by michael

Making your bike lighter is an important step towards going faster. Listen to pros, as well as power experts, share their insight on why it makes a difference.

Tagged with Alex Wassmann, Amgen Tour of California, Bontrager, Cannondale Pro Cycling Team, Chad Haga, Featured, Gianni Meersman, Janel Holcomb, Kelly Benefits, Michael Mørkøv, Michael Zellmann, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Optum Health p/b Kelly Benefit Strategies, Peter Sagan, RED 22, Rolf Aldag, Saxo Bank-Tinkoff, Scott Zwizanski, Specialized-Lululemon team, SRAM RED, SRAM RED 2012, Team Saxo-Tinkoff, Timmy Duggan, Tom Meeusen, Zipp Bars, Zipp wheels

Amgen Tour of California – SRAM Final Photo Gallery

Posted on May 20, 2013 by michael
Tagged with Alex Wassmann, Amgen Tour of California, Athletes, Bontrager, Brakethrough Media, Butch Balazano, Cannondale Pro Cycling Team, Featured, Force 22, Jason Phillips, Jonathan Cantwell, Kelly Benefits, Michael Mørkøv, Michael Zellmann, OMEGA PHARMA-QUICK-STEP CYCLING TEAM, Optum Health p/b Kelly Benefit Strategies, Peter Sagan, RED 22, Road, Rob Eva, Saxo Bank-Tinkoff, SRAM Life, SRAM RED, SRAM RED 2012, Team Saxo-Tinkoff, Troy Hoskin

ATOC Women’s Time Trial – Powered by SRAM

Posted on May 20, 2013 by michael

SRAM once again leads the support for more women’s cycling as title sponsor of the Tour of California Women’s Time Trial Race, powered by SRAM, that took place in the midst of the Amgen Tour of California (ATOC) men’s race. For the third straight year, Olympians, World Champions, National Champions competed in what was a [...]

Tagged with Alison Powers, Alison Tetrick, Amgen Tour of California, Brakethrough Media, Evelyn Stevens, Exergy -TWENTY16, Featured, Jade Wilcoxson, Julie Dibens, Katie Compton, Kelly Benefits, Mara Abbott, Optum Health p/b Kelly Benefit Strategies, Road, Specialized-Lululemon team, SRAM RED, SRAM RED 2012, Tayler Wiles, Women's Cycling, Zipp Bars, Zipp wheels

Mark Cavendish the Sprint Legend!

Posted on May 17, 2013 by geraldine

The King of Sprints, Mark Cavendish (Omega Pharma-Quick-Step Pro cycling Team) won a 3rd stage at the Giro d’Italia and at the same time took his 100th victory! Everybody was expecting him to win today and to reach this impressive number… he crossed the finish line with class and total control far ahead of the [...]

Tagged with Brakethrough Media, Featured, Gert Steegmans, Gianluca Brambilla, Giro d'Italia, Iljo Keisse, Jérôme Pineau, Julien Vermote, Mark Cavendish, Matteo Trentin, Michal Golas, Photo: Tim De Waele, Road, Serge Pauwels, SRAM RED

Tour Insider – Peter Sagan Wheelie Clinic!

Posted on May 16, 2013 by michael

Cannondale Pro Cycling’s Peter Sagan teaches us all how to ride wheelies in this latest segment!

Tagged with Amgen Tour of California, Athletes, Cannondale Pro Cycling Team, Featured, Peter Sagan, Road, SRAM Life, SRAM RED

Tour Insider – Timmy Duggan (Saxo-Tinkoff) Bike Profile

Posted on May 14, 2013 by geraldine

Saxo-Tinkoff Team rider, and current US National Road Champion, Timmy Duggan walks us through his SRAM and Zipp equipped Specialized S-Works Tarmac SL4.

Tagged with Amgen Tour of California, Featured, Michael Zellmann, Road, Saxo Bank-Tinkoff, SRAM RED, Timmy Duggan

Tour Insider – New Technologies – Hydraulic Road Brakes

Posted on May 14, 2013 by michael

One of the most exciting introductions into componentry this year are the new hydraulic road brakes from SRAM. With all the innovation that has gone into frame design, wheel design, as well as drivetrain, the brake systems have remained in the dark ages, until now.

Tagged with Athletes, Bike Tech, Bikes, Cyclocross, Featured, Force 22, Michael Zellmann, RED 22, Road, SRAM Hydraulic Disc Brakes, SRAM Hydraulic Rim Brakes, SRAM LImited Tour Edition, SRAM RED

Tour Insider Powered by SRAM – SRAM Neutral Race Support

Posted on May 13, 2013 by michael

This is a video feature on SRAM’s Neutral Race Support team from the 2013 Amgen Tour of California. Each of the SRAM NRS Volvo XC-70′s is equipped with six Specialized bikes, spare Zipp wheels, tools, spare parts, pumps, and coolers, a virtual rolling service course. The techs are available to assist every team and all [...]

Tagged with Amgen Tour of California, Athletes, Butch Balzano, Featured, Neutral Race Support, Quarq, Road, SRAM Force, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, Women's Cycling, Zipp Bars, Zipp wheels

SRAM: Up Another notch

Posted on May 6, 2013 by geraldine

Stuart Bowers from Cyclist UK gives us his first impressions after the SRAM 22 launch in California (USA). Here are the main quotes: “I’m disappointed, I’m disappointed that SRAM’s disc brakes are so dam good. I really didn’t want to like the road disc, but you can’t knock the performance.” … “Where function is concerned, [...]

Tagged with Featured, RED 22, SRAM Hydraulic Disc Brakes, SRAM Hydraulic Rim Brakes