Making your bike lighter is an important step towards going faster. Listen to pros, as well as power experts, share their insight on why it makes a difference.
Come behind the scenes with SRAM at the Ironman World Championships as they meet with customers, take care of their pros, soak in the Kona Week flavor and watch SRAM – Zipp – Quarq athlete Pete Jacobs become the World Champ!
Take a look to Mirinda Carfrae’s Felt DA SRAM RED.
Tour de France is not all about riders and victories; it’s also about the people behind the scenes that we don’t see on TV and in magazines, but who work incredibly long hours to make sure the bikes perform perfectly through every stage. The Tour de France is the most important race of the year, [...]
We can tie a bow on the latest SRAM Tour of the Gila. The iconic race centered in Silver City, NM, did what it always does, featured great racing with modern champions as well as introduce us to a number of future hopefuls. For SRAM it was a showcase of SRAM componentry, specifically new SRAM [...]
Some of the most talented Women’s teams in the world are here at the 2012 SRAM Tour of the Gila. Today, prior to the Silver City Criterium, four of our top SRAM-equipped programs graciously posed for pictures. Most of the Women’s field here ride SRAM RED and RED-2012, we are extremely proud of that fact. [...]