Team Radio Shack

“I Chose SRAM” 2011 Commercials

Here are the latest “I Chose SRAM” commercials filmed over the past five months at various locations around the world with SRAM’s top teams and athletes. These will air on Versus, Universal, and various websites. “I Chose SRAM” is a simple statement, but riders really do request SRAM, and the componentry’s succcess speaks for itself. […]

Tagged with AG2R, Agritubel, Alberto Contador, Alexandre Vinokourov, Amgen Tour of California, Astana, Black RED, Christian VandeVelde, Garmin-Cérvelo, Jani Brajkovic, Jeremy Powers, Johan Van Summeren, Kristin Armstrong, Levi Leipheimer, Liquigas-Cannondale, Meredith Miller, Paris Roubaix, Peanut Butter & Co. - TwentyTwelve, Radio Shack, Road, Rory Sutherland, SAXO Bank, Scott Zwizanski, SRAM Force, SRAM Life, SRAM LImited Tour Edition, SRAM RED, Team Radio Shack, Team RadioShack, Team TIBCO, Thor Hushovd, Tim Johnson, Travel, Uncategorized, United Healthcare, Women's Cycling

SRAM Pro Race Service Episode 3 – Paris-Roubaix 2011

The day before the race, the first team visit: Jason with Rory Mason Cannondale’s Sports Marketing Director. Paris-Roubaix the toughest spring classic race also called the “Hell of the North” has been a second success in a row for SRAM and its SRAM RED groupset. Behind Johan Van Summeren’s victory (Garmin-Cervelo Team) there are people […]

Tagged with Alex Wassmann, Black RED, Garmin-Cérvelo, Jason Phillips, Liquigas-Cannondale, Paris Roubaix, Road, SAXO Bank, Team Radio Shack, Team RadioShack

Horner Golden – SRAM RED Sweeps ATOC Podium – DoubleTap does it again

Chris Horner (Team RadioShack) releases his champions bouquet into the huge crowd donning the final Golden jersey as the 2011 Amgen Tour of California Champion – he rode SRAM’s newest Black RED gruppo throughout Cycling champions and their componentry are rarely mutually exclusive. Champion Chris Horner (RadioShack) not only bested an incredible field at the […]

Tagged with Amgen Tour of California, Ben Day, Black RED, Chris Horner, Christian VandeVelde, Garmin-Cérvelo, Jelly Belly, Kelly Benefits, Levi Leipheimer, Liquigas-Cannondale, Michael Zellmann, Radio Shack, Rory Sutherland, SAXO Bank, SRAM RED, Team Radio Shack, Uncategorized, United Healthcare

The Top Five after Five at ATOC – a SRAMspective

The Amgen Tour of California is quickly moving southward across the state, we at SRAM have a large diverse crew chasing each stage. We’re hosting expo space, providing Neutral Race Support, and of course meeting with teams and media. It’s a busy time and begins a long stretch were the season becomes a continuous blur […]

Tagged with Alberto Contador, Amgen Tour of California, Chris Horner, Garmin-Cérvelo, Levi Leipheimer, Levi's King Ridge Gran Fondo, Radio Shack, Rory Sutherland, SRAM RED, Team Radio Shack, Uncategorized, United Healthcare

Quiet on the Set! SRAM Commercials – Behind the Scenes

Horner on the set SRAM’s “I Chose SRAM” campaign is our first venture into broadcast advertising on the road side, which we began in 2010. We stuck with being literal when a guy named Lance unretired and just happen to choose our componentry. Before the first stage, and forgiving the challenging weather, noise, and traffic, […]

Tagged with Alex Wassmann, Amgen Tour of California, Ben Day, Ben King, Ben Raby, Chris Horner, Dominic Rollin, Garmin-Cérvelo, Jelly Belly, Jens Voigt, Jeremy Powers, Juan Jose Haedo, Karl Menzies, Liquigas-Cannondale, Michael Zellmann, Radio Shack, Road, SAXO Bank, SRAM Life, SRAM RED, Team Radio Shack, Team RadioShack, Uncategorized, United Healthcare

SRAM’s ATOC Manufacturer’s Challenge – FINAL RESULTS!

The race of componentry was again won by SRAM. Riders finishing in the top 20 of every stage were given points from 20 to 1, and SRAM RED scored 742 points to take its second consecutive victory. The DoubleTap componentry was most dominant throughout, but exceptional on the Tour’s most difficult stages, including Sierra Road […]

Tagged with Alex Wassmann, Amgen Tour of California, Ben Day, Ben King, Ben Raby, Bike Tech, Black RED, Brad Huff, Carmen Small, Chris Horner, Christian VandeVelde, Dominic Rollin, Garmin-Cérvelo, Jamey Driscoll, Jelly Belly, Jens Voigt, Jeremy Powers, Johan Van Summeren, Juan Jose Haedo, Karl Menzies, Kelly Benefits, Levi Leipheimer, Liquigas-Cannondale, Michael Zellmann, Nick Nuyens, Radio Shack, Road, Rory Sutherland, SAXO Bank, SRAM Force, SRAM RED, Taylor Phinney, Team Radio Shack, Thor Hushovd, Tim Johnson, Tom Zirbel, Uncategorized, United Healthcare

SRAM Readies for America’s Biggest Race

The SRAM Neutral Race Support cars will be ready to roll on Sunday… The Amgen Tour of California is simply America’s biggest bike race, and we at SRAM are excited to see the sixth edition roll out from beautiful South Lake Tahoe this Sunday. The already legendary course has been profiled countless times and features […]

Tagged with Alex Wassmann, Amgen Tour of California, Ben Day, Ben King, Ben Raby, Bike Tech, Black RED, Chris Horner, Christian VandeVelde, Garmin-Cérvelo, Grassroots, Jelly Belly, Kelly Benefits, Levi Leipheimer, Linus Gerdemann, Liquigas-Cannondale, Michael Zellmann, Neutral Race Support, Radio Shack, Road, Rory Sutherland, SAXO Bank, Scott Zwizanski, SRAM Life, SRAM Neutral Race Support, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Uncategorized, United Healthcare

Garmin-Cervelo & The Shack: the Spanish camps

One of World Champ, Thor Hushovd‘s 2011 road machines is getting final touches. The Road Diaries crew has been busy the past few weeks with pre season team camp visits. Most recently we journeyed to Spain for Garmin-Cervelo in Girona and Team Radio Shack in Mallorca as they were putting finishing touches on their preparations […]

Tagged with Alex Wassmann, Bike Tech, Garmin-Cérvelo, Michael Zellmann, Road, SRAM Life, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Travel Tagged , , , , , ,

Images from Gran Prix de Montreal

The scene in Montreal was perfect (cool) weather, thousands of fans, a great course and a great race You know it’s a ProTour event when there’s a helicopter overhead Incredible buildings and parks were the backdrop behind Montreal’s first ProTour race in over 18 years Popovych loves his Coca-cola – everything is RED at RadioShack […]

Tagged with AG2R, Astana, Chris Horner, Levi Leipheimer, Michael Zellmann, Milram, Radio Shack, SAXO Bank, Team Radio Shack, Team RadioShack Tagged , , , ,

Mechanical Evolution – Nick Legan goes from shop to Shack

RadioShack mechanic Nick Legan talks about his journey from his local shop to wrenching with Team RadioShack at the Tour Prior to the official Tour start I spent some time with RadioShack team mechanic Nicholas ‘Nick’ Legan, who will work on many of the most visible road bikes in the world as a RadioShack team […]

Tagged with Alex Wassmann, Bike Tech, Chris Horner, Grassroots, Jason Phillips, Lance Armstrong, Levi Leipheimer, Michael Zellmann, Neutral Race Support, Radio Shack, Road, SRAM Life, SRAM RED, Team Radio Shack, Team RadioShack, Tour de France, Tour de France, Travel Tagged , , , ,