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Jelly Belly
Team Jelly Belly visits SRAM HQ
One of the most popular teams in the United States stopped into SRAM’s global headquarters in Chicago recently. After a Tour of the facilities and some marketing discussions, Team Jelly Belly and several SRAMees took part in a roll along Chicago’s scenic lake shore path. The SRAM RED equipped team – that comes in [...]
Tagged with Athletes, Brad Huff, Jelly Belly, Jeremy Powers, Michael Zellmann, Road, SRAM RED
SRAM Returns to Gila – 26 Years of a Legend
The early road season in the US has been marked by the iconic SRAM Tour of the Gila for the past 25 years. With SRAM extending its sponsorship to 2012, the May 2-6 event will be number 26. Considered one of the hardest and hilliest races in the US, the SRAM Tour of the Gila [...]
Tagged with Alex Wassmann, Athletes, Exergy TWENTY12, Jelly Belly, Kelly Benefits, Michael Zellmann, Neutral Race Support, Road, SRAM Life, SRAM Neutral Race Support, SRAM RED, SRAM RED 2012, SRAM Tour of the Gila, Team TIBCO, Teams, Trek Livestrong U-23, United Healthcare, WiFLi technology, Women's Cycling
Even More “I Chose SRAM” Commercials…
Coryn Rivera (Peanut Butter & Co TWENTY12) can’t stop the spotlight at the Redlands Classic earlier this year If you’ve watched any of the road race coverage over the past few months on either of the two major networks that cover cycling (in the U.S.), Versus or Universal, then you’ve likely seen a number of [...]
Tagged with AG2R, Alberto Contador, Amgen Tour of California, Astana, Athletes, Baden Cooke, Ben Day, Ben King, Black RED, Brad Huff, Carmen Small, Chris Horner, Garmin-Cérvelo, Ivan Basso, Jani Brajkovic, Jelly Belly, Jeremy Powers, Juan Jose Haedo, Kelly Benefits, Kristin Armstrong, Levi Leipheimer, Liquigas-Cannondale, Meredith Miller, Nick Nuyens, Peanut Butter & Co. - TwentyTwelve, Radio Shack, Road, Rory Sutherland, SAXO Bank, SRAM Life, SRAM Neutral Race Support, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tim Johnson, Todd Wells, Travel, United Healthcare, Women's Cycling
Powers Outage – J-Pow Visits SRAM HQ
Jeremy Powers visits SRAM HQ, here he makes some long distance calls from an empty desk… Jelly Belly p/b Kenda road rider and Rapha-Focus cyclocross rider Jeremy Powers made an unscheduled stop at SRAM HQ this week due to a delayed flight at O’Hare. He made the 45 minutes CTA train ride and the half [...]
Nature Valley Grand Prix – RED and Green make Yellow
Jesse Anthony (Kelly Benefit Strategies/Optumhealth) and Robert Forster (UnitedHealthcare) chat before Sunday’s final stage. Forster, who won the Wheaties Fuel Sprinters jersey, would attack hard with two laps to go, Anthony and his team managed his and countless other attacks, holding onto yellow. This weekend’s racing was filled with racing drama, long breaks and late [...]
Tagged with Black RED, Colavita/Baci Women’s Cycling Team p/b Cooking Light, Hilton Clarke, Jamey Driscoll, Jelly Belly, Jeremy Powers, Karl Menzies, Kelly Benefits, Meredith Miller, Michael Zellmann, Nature Valley Grand Prix, Peanut Butter & Co. - TwentyTwelve, Road, SRAM Life, SRAM RED, Team TIBCO, Uncategorized, Women's Cycling
Horner Golden – SRAM RED Sweeps ATOC Podium – DoubleTap does it again
Chris Horner (Team RadioShack) releases his champions bouquet into the huge crowd donning the final Golden jersey as the 2011 Amgen Tour of California Champion – he rode SRAM’s newest Black RED gruppo throughout Cycling champions and their componentry are rarely mutually exclusive. Champion Chris Horner (RadioShack) not only bested an incredible field at the [...]
Quiet on the Set! SRAM Commercials – Behind the Scenes
Horner on the set SRAM’s “I Chose SRAM” campaign is our first venture into broadcast advertising on the road side, which we began in 2010. We stuck with being literal when a guy named Lance unretired and just happen to choose our componentry. Before the first stage, and forgiving the challenging weather, noise, and traffic, [...]
Tagged with Alex Wassmann, Amgen Tour of California, Ben Day, Ben King, Ben Raby, Chris Horner, Dominic Rollin, Garmin-Cérvelo, Jelly Belly, Jens Voigt, Jeremy Powers, Juan Jose Haedo, Karl Menzies, Liquigas-Cannondale, Michael Zellmann, Radio Shack, Road, SAXO Bank, SRAM Life, SRAM RED, Team Radio Shack, Team RadioShack, Uncategorized, United Healthcare
Snowy Days and Sundays (at ATOC)
There is snow on the mountains and the SRAM Volvos If you didn’t already know, today’s first stage at the Amgen Tour of California was cancelled due to weather. A good call, the roads were horrible, icy, snowy, just bad. What happens after that decision is made is pretty interesting. Regardless of anything cancelled, motorcycles, [...]
Tagged with Alex Wassmann, Amgen Tour of California, Ben Day, Ben Raby, Bike Tech, Black RED, Brad Huff, Carlos Sastre, Chris Horner, Daphny Van den Brand, Garmin-Cérvelo, Jelly Belly, Jens Voigt, Jeremy Powers, Karl Menzies, Kelly Benefits, Levi Leipheimer, Liquigas-Cannondale, Michael Zellmann, Neutral Race Support, Radio Shack, Road, Rory Sutherland, SRAM Force, SRAM Neutral Race Support, SRAM RED, Taylor Phinney, Team RadioShack, Thor Hushovd, Tom Zirbel, Uncategorized, United Healthcare
SRAM’s ATOC Manufacturer’s Challenge – FINAL RESULTS!
The race of componentry was again won by SRAM. Riders finishing in the top 20 of every stage were given points from 20 to 1, and SRAM RED scored 742 points to take its second consecutive victory. The DoubleTap componentry was most dominant throughout, but exceptional on the Tour’s most difficult stages, including Sierra Road [...]
Tagged with Alex Wassmann, Amgen Tour of California, Ben Day, Ben King, Ben Raby, Bike Tech, Black RED, Brad Huff, Carmen Small, Chris Horner, Christian VandeVelde, Dominic Rollin, Garmin-Cérvelo, Jamey Driscoll, Jelly Belly, Jens Voigt, Jeremy Powers, Johan Van Summeren, Juan Jose Haedo, Karl Menzies, Kelly Benefits, Levi Leipheimer, Liquigas-Cannondale, Michael Zellmann, Nick Nuyens, Radio Shack, Road, Rory Sutherland, SAXO Bank, SRAM Force, SRAM RED, Taylor Phinney, Team Radio Shack, Thor Hushovd, Tim Johnson, Tom Zirbel, Uncategorized, United Healthcare