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Following Team Radioshack’s Ben King
In the Team Radioshack follow vehicle heading to follow Ben King. After a successful wrap up of the inaugural USA Pro Cycling Challenge held in the state of Colorado. We’d like to give you a quick behind the scenes look at Team Radioshack rider Ben King’s prologue. Please enjoy video & photographs below. Video from [...]
Tagged with Athletes, Ben King, Ben Raby, Black RED, Livestrong, SRAM RED, Team Radio Shack, Team RadioShack, Trek Livestrong U-23, Uncategorized Tagged Axel Merckx, Bike Race, Lance Armstrong, Levi Leipheimer, Livestrong, Prologue, SRAM, sram red, Team RadioShack, Time Trial, trek, USA Pro Cycling Challenge
Even More “I Chose SRAM” Commercials…
Coryn Rivera (Peanut Butter & Co TWENTY12) can’t stop the spotlight at the Redlands Classic earlier this year If you’ve watched any of the road race coverage over the past few months on either of the two major networks that cover cycling (in the U.S.), Versus or Universal, then you’ve likely seen a number of [...]
Tagged with AG2R, Alberto Contador, Amgen Tour of California, Astana, Athletes, Baden Cooke, Ben Day, Ben King, Black RED, Brad Huff, Carmen Small, Chris Horner, Garmin-Cérvelo, Ivan Basso, Jani Brajkovic, Jelly Belly, Jeremy Powers, Juan Jose Haedo, Kelly Benefits, Kristin Armstrong, Levi Leipheimer, Liquigas-Cannondale, Meredith Miller, Nick Nuyens, Peanut Butter & Co. - TwentyTwelve, Radio Shack, Road, Rory Sutherland, SAXO Bank, SRAM Life, SRAM Neutral Race Support, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tim Johnson, Todd Wells, Travel, United Healthcare, Women's Cycling
Random SRAM Images from the Tour’s first week
The logo of the 2011 Tour Random images from the Tour’s first week brought to us by SRAM’s MarCom (Marketing & Communication) staff Jason “Shags” Phillips helps out Katusha Jason and the Liquigas-Cannondale Techs Team RadioShack’s SRAM Black RED equipped Trek Madone is so light its held up by the light breeze Who’s more grizzled? SRAM’s [...]
Tagged with AG2R, Alberto Contador, Alex Wassmann, Alexandre Vinokourov, Astana, Bike Tech, Black RED, Chris Horner, Gaetan Vetois, Garmin-Cérvelo, Jani Brajkovic, Jason Phillips, Levi Leipheimer, Liquigas-Cannondale, Radio Shack, Road, SAXO Bank, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tour de France, Tour de France
The fastest bikes in the World, SRAM RED equipped!
Alberto Contador – Saxo-Bank Sungard team – Specialized Shiv SRAM RED & Zipp 808 equipped TT bike. The 2nd stage of the Tour de France 2011 is the Team Time Trial in Les Essarts on a 23km circuit. As the TTT is very short and flat and the weather expected to be beautiful, it will be extremely [...]
Tagged with AG2R, Alberto Contador, Alexandre Vinokourov, Astana, Bike Tech, Bikes, Black RED, Garmin-Cérvelo, John Gadret, Levi Leipheimer, Liquigas-Cannondale, Radio Shack, Road, SAXO Bank, SRAM LImited Tour Edition, SRAM RED, Team Radio Shack, Team RadioShack, Tour de France, Tour de France, Tour Down Under, Vincenzo Nibali
SRAM’s TdF Manufacturer’s Challenge – daily updates!
SRAM will keep track of the top 20 riders’ componentry for each stage for the ‘TdF Manufacturer’s Challenge’ – see full explanation below… Stage 21: SRAM: 1491 Shimano: 1767 Campagnolo: 1014 Stage 20: SRAM: 1404 Shimano: 1707 Campagnolo: 970 Stage 19 – Contador made it very interesting, and despite his third place finish, a great [...]
Tagged with AG2R, Alberto Contador, Alexandre Vinokourov, Astana, Ben King, Black RED, Christian VandeVelde, Garmin-Cérvelo, Johan Van Summeren, Levi Leipheimer, Liquigas-Cannondale, Radio Shack, Road, SRAM Force, SRAM LImited Tour Edition, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tour de France, Tour de France, Uncategorized
SRAM Athletes and Teams Ready for Tour
Contador looks to defend his title – he will ride SRAM’s Limited Tour Edition RED gruppo and Zipp wheels Nine of the World’s best teams have chosen SRAM RED for the 2011 Tour de France. Overall favorites, climbing specialists, sprinters, and many of the Tours rising stars will begin with SRAM original RED, Black RED, [...]
Tagged with AG2R, Alberto Contador, Alexandre Vinokourov, Astana, Ben King, Black RED, Chris Horner, Christian VandeVelde, Garmin-Cérvelo, Ivan Basso, Jani Brajkovic, Juan Jose Haedo, Linus Gerdemann, Liquigas-Cannondale, Radio Shack, Road, SAXO Bank, SRAM Force, SRAM Life, SRAM LImited Tour Edition, SRAM RED, Team Radio Shack, Team RadioShack, Thor Hushovd, Tour de France, Tour de France
“I Chose SRAM” 2011 Commercials
Here are the latest “I Chose SRAM” commercials filmed over the past five months at various locations around the world with SRAM’s top teams and athletes. These will air on Versus, Universal, and various websites. “I Chose SRAM” is a simple statement, but riders really do request SRAM, and the componentry’s succcess speaks for itself. [...]
Tagged with AG2R, Agritubel, Alberto Contador, Alexandre Vinokourov, Amgen Tour of California, Astana, Black RED, Christian VandeVelde, Garmin-Cérvelo, Jani Brajkovic, Jeremy Powers, Johan Van Summeren, Kristin Armstrong, Levi Leipheimer, Liquigas-Cannondale, Meredith Miller, Paris Roubaix, Peanut Butter & Co. - TwentyTwelve, Radio Shack, Road, Rory Sutherland, SAXO Bank, Scott Zwizanski, SRAM Force, SRAM Life, SRAM LImited Tour Edition, SRAM RED, Team Radio Shack, Team RadioShack, Team TIBCO, Thor Hushovd, Tim Johnson, Travel, Uncategorized, United Healthcare, Women's Cycling
Levi adds to his & SRAM’s Road Palmares
We couldn’t be happier for Levi Leipheimer who’s successfully journeyed back to top form from injury this season. Yesterday, he added the prestigious 75th running of the Tour De Suisse to his palmares. The Team Radio Shack leader squeezed every gram of efficiency his SRAM Red, Black edition TT group could afford to overcome a [...]
Tagged with Levi Leipheimer, Team RadioShack, Uncategorized
SRAM Pro Race Service Episode 3 – Paris-Roubaix 2011
The day before the race, the first team visit: Jason with Rory Mason Cannondale’s Sports Marketing Director. Paris-Roubaix the toughest spring classic race also called the “Hell of the North” has been a second success in a row for SRAM and its SRAM RED groupset. Behind Johan Van Summeren’s victory (Garmin-Cervelo Team) there are people [...]
Quiet on the Set! SRAM Commercials – Behind the Scenes
Horner on the set SRAM’s “I Chose SRAM” campaign is our first venture into broadcast advertising on the road side, which we began in 2010. We stuck with being literal when a guy named Lance unretired and just happen to choose our componentry. Before the first stage, and forgiving the challenging weather, noise, and traffic, [...]
Tagged with Alex Wassmann, Amgen Tour of California, Ben Day, Ben King, Ben Raby, Chris Horner, Dominic Rollin, Garmin-Cérvelo, Jelly Belly, Jens Voigt, Jeremy Powers, Juan Jose Haedo, Karl Menzies, Liquigas-Cannondale, Michael Zellmann, Radio Shack, Road, SAXO Bank, SRAM Life, SRAM RED, Team Radio Shack, Team RadioShack, Uncategorized, United Healthcare